Innovation Direct™ Sends 10 Invention Innovation Direct To Industry™ Package to ASI Show Chicago Exhibitor

Miami, FL, August 18, 2010 --( Innovation Direct™, a leader in the intellectual property licensing field for well over a decade, has prepared and sent a hand-selected grouping of invention information to a Wisconsin-based outfit that manufactures and markets a wide variety of products, and that is a member of the Advertising Specialty Institute (ASI). The company was also an exhibitor at the recent ASI Show Chicago that Innovation Direct™ attended, and agreed to become a part of Innovation Direct™'s Innovation Direct To Industry™ program shortly after the event.

Innovation Direct To Industry™ is a dynamic invention information e-mail subscription service for manufacturers and marketers. Inventions that are in synergy with a company's existing product lines and designated category preferences are targeted by Innovation Direct™ representatives and sent to the manufacturers in a convenient electronic format on an ongoing basis.

The contact individual at the ASI member company had emphasized household, flashlights, tools, drinkware, and automotive items as their major categories of interest in his initial communications with Innovation Direct™. Accordingly, the Innovation Direct™ representative managing the company's Innovation Direct To Industry™ account put together preliminary, non-confidential information on 10 concepts that were reflective of this request and has already sent the material via e-mail for the company's review.

"We are always particularly excited to see a company with multiple product lines and categories of interest join the ranks of our Innovation Direct To Industry™ program," commented Peter Doran, Innovation Direct™'s Managing Director. "This greatly enhances the number of inventions on our roster that we have an opportunity to showcase, which in turn gives us a greater overall opportunity to achieve licensing success."

The aforementioned Innovation Direct™ representative will conduct periodic follow-up with his contact at the company in order to obtain definitive feedback on whether or not any of the product ideas they received materials about will be the subjects of an advanced level of interest. If matters progress to the point where the manufacturer wishes to enter licensing negotiations on any of the concepts, Innovation Direct™ will represent the inventor(s) in their role as independent licensing agent.

About Innovation Direct™: Miami, Florida-based Innovation Direct™ has been a leader in the field of new product licensing and intellectual property transfer for more than a decade.

Innovation Direct, Inc.
Juan C. Blanco
305-255-3662, ext. 1000