Innovation Direct™ Prepares and Sends 9 Invention Innovation Direct To Industry™ Packages to Leading Direct Response Company

Miami, FL, August 16, 2010 --( Innovation Direct™, a South Florida-based leader in the intellectual property licensing field for well over a decade, has prepared and sent a direct response company that is a part of their Innovation Direct To Industry™ program a hand-selected grouping of information on 9 inventions from their database.

The Vermont-headquartered outfit has been in business since 1995 and is considered a leader in the marketing and distribution of consumer products through the channels of retail stores, mail order catalogs, home shopping channels, and direct response television in the United States, Canada, and Europe. They have also been a fellow participant at numerous industry-leading trade shows that Innovation Direct™ has attended, and the initial contact with the company's senior executives was made at one such exhibit several years ago.

In keeping with one of the core tenets of Innovation Direct To Industry™, the 9 product concepts that were chosen for the company's review were in synergy with their existing product lines. Accordingly, the collection of innovations included items in the household, pets, fitness, and lawn and garden categories. Due to a copy of the company's confidentiality agreement already being on file with Innovation Direct™, access to the detailed design information on each invention was immediately sent to the contact individual.

"The direct response industry continues to be one of the best represented in our Innovation Direct™ program," remarked Peter Doran, Innovation Direct™'s Managing Director. "We are particularly pleased to continue to further develop our relationship with this company, which has had numerous successes of their own over the last several years. We certainly hope that one of the inventions we represent will turn out to be their next prominent product."

The Innovation Direct™ representative managing the Innovation Direct To Industry™ account for this company will conduct periodic follow-up with the aforementioned contact individual until definitive feedback is received on whether any of the concepts they received information on will be the subjects of an advanced level of interest. Innovation Direct™, in its role as licensing agent, will be responsible for any licensing negotiations that may occur if interest from the company in any of the inventions reaches that stage.

About Licensing Direct™: Miami, Florida-based Innovation Direct™ has been a leader in the field of new product licensing and intellectual property transfer for more than a decade.

Innovation Direct, Inc.
Juan C. Blanco
305-255-3662, ext. 1000