WPP Division EWA Selects Trovus for Online Intelligence to Identify and Explore New Business Opportunities

Trovus adds CRM company EWA to its list of clients, providing software and consulting services to grow and develop EWA’s business based on accurate and timely web visitor profiles.

London, United Kingdom, August 20, 2010 --(PR.com)-- Trovus, a leading specialist in developing actionable intelligence based on the profiles of organisations visiting your website, has signed a contract with customer relationship management company EWA. EWA is a division of WPP Plc, one of the world's most comprehensive communications services groups.

EWA is using both the software and consulting services of Trovus to keep track of customers visiting its website, gauging their interests and tailoring their services accordingly. Trovus software and skills are also key to EWA’s ability to monitor competitor activities and interests via its website; as well as track new prospect organisations, following up with research and potential engagement to further expand EWA business.

With four core users, EWA uses the Trovus software on a daily basis to help build its business and extend its prospect list. Among the features exploited are determining which search terms website visitors are using to arrive at the website, which is supporting EWA’s Search Engine Optimisation initiatives. Additional intelligence is gathered through embedding links in EWA email campaigns to establish which users have clicked-through to its website or have visited directly, helping to determine the appropriate approach and engagement.

According to Jason Elkins, Sales and Marketing Manager at EWA: “We have gained several serious potential new clients as a result of using Trovus’s software and consulting. I believe the functionality of the Trovus software is richer than most in the marketplace today. More important however is that Trovus’s consultancy services have proven to be invaluable.”

He continued: “We have been able to discover the ‘hidden value’ of gathered website intelligence thanks to consultancy from Trovus. They are proactive in providing ideas on how to explore intelligence and engage with prospects going forward. Not only have Trovus been easy to deal with, but through their consultancy services they have shown that they care about the value we derive from our investment.”

Interestingly, Twitter played an important part in bringing together Trovus and EWA. Having been impressed by a demonstration of the Trovus software during a visit to a supplier, EWA’s Jason Elkins tweeted about it later that day, drawing a quick response from Trovus.

Today, there is a strong business relationship between the two companies. Co-founder and Director of Trovus, Caspar Craven said: “It is important to us that EWA derives as much as they can from the intelligence that Trovus software provides, which is why we offer our consultancy services and are keen to work closely with them. “

“Our offering is actually more about professionally exploiting the website intelligence gathered by our software than just the software itself, and we are extremely pleased that EWA are fully engaged in this approach and that it is able to benefit their business growth and development,” said Craven.


About EWA
EWA is a division of WPP Plc, one of the world's most comprehensive communications services groups. Established in 1981, EWA creates bespoke relationship management and customer contact programmes for its customers. EWA has many clients across its focus industries of government, manufacturing, retail, leisure and pharmaceutical sectors.

About Trovus
Founded in 2006, Trovus is a leading specialist in developing actionable intelligence based on profiles of website visitors. Through an innovative approach, Trovus combines web intelligence technology such as its Dashboard with Consultancy Services, working closely with customers to generate increasing value from online intelligence and to maximize ROI on sales and marketing investments. With partners such as OneSource, InterAction, Microsoft Dynamics and dhc, Trovus specialises in helping B2B organisations who sell higher value products and services, ranging from SMEs to corporates. Customers include UK and overseas companies across a wide range of industries, such as technology, legal, telecommunications, marketing services, financial services and training, as well as professional services, property, digital agencies, media and publishing. A privately held company, Trovus is based in Vauxhall, London, UK. Trovus is a trading name of White Label Intelligence Limited.

Press Contacts
Press Office
Susan Morgan
Tel: +44 (0)118 946 3177
Mob: +44 (0)7710 246248

Caspar Craven
Co-Founder, White Label Intelligence Limited
Tel: + 44 (0)845 450 6864

Jason Elkins
Sales and Marketing Manager
Tel: +44 01245 492828
SM MArketing Consultancy
Susan Morgan
+44 (00118 946 3177