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Thorncroft Drinks Names Semper Excelsius to Market Its Healthy Thirst Beverage Line in the USA

UK-based Thorncroft feels the timing is perfect to introduce its Healthy Thirst sodas to connect with American interest in great-tasting, healthier beverages that are free of alcohol, added sugar, artificial colors and flavors.

Los Angeles, CA, August 20, 2010 --( U.S. Adult Beverage Non-alcoholic Market Grows Up as Thorncroft Drinks Names Semper Excelsius to Market Its No-Sugar Added Healthy Thirst Sodas in the USA

Banking on the American palate has matured to where sugary sodas and juices and energy bursts just don’t satisfy as much any more, UK-based Thorncroft feels the timing is perfect to introduce its Healthy Thirst sodas to connect with American interest in great-tasting, healthier beverages that are free of alcohol, added sugar, artificial colors and flavors.

Thorncroft Drinks are made from food ingredients rarely, if ever, found in sodas, such as flowers and botanicals, like elderberry, hibiscus, apple dandelion and burdock. Although all of which have long been held by herbalists to have specific positive effects, and many have also been subject of proven scientific research, Healthy Thirst is all about a wonderful way to satisfy one’s thirst with a healthy pleasure.

Thorncroft Founder Guy Woodall added “From the onset, my wife Sheila and I created Healthy Thirst as non-alcoholic fizzy beverages free from added sugar, artificial flavors and colors and the dreaded e numbers, the word used as a pejorative term for artificial food additives in Europe. Many of our ingredients come from our family farm and gardens in the rolling hills of the North Downs in Surrey, where we have been building our business for over 25 years.”

David Price, Managing Director, stated “The great response we received at the recent Fancy Food Show in New York from buyers across the country, coupled with our steady success in the EU, gives good reason that our range of lightly carbonated drinks, made with fusions of fruit, herbs and botanical ingredients, will be a smash hit in the States. Plus, our existing online consumers in the USA will be thrilled.”

Semper Excelsius Co-Founders (aka Fog Pilots) Clive Zickel and Michael Albert are elated to be marketing Healthy Thirst in the USA. “Thorncroft’s excellent reputation and its loyal, premium customer base in the EU delivers us an exciting opportunity to continue our expansion efforts in the specialty and gourmet channels”, noted Zickel. Albert added, “Like other designated drivers, I’m usually stuck with sparkling cider or yet another diet soda that one day might kill me. Healthy Thirst sodas are slightly sweet, slightly tart and delicious adult beverages that happen to be non-alcoholic; wonderful concoctions made from flowers, herbs and other natural ingredients. How cool is that!”

Healthy Thirst Flavor Line-up:
Elderflower - possibly the best known & loved of all herbal drinks, only the petals are used -- Pink Ginger – don’t let the ‘pink’ fool you -- Cloudy Lemonade – nothing cloudy about its taste -- Cranberry Hibiscus - dry clean taste of European cranberries combines perfectly with hibiscus flowers -- Apple Dandelion & Burdock - traditional names with full fledged flavors -- Zesty Orange - orange juice (55%) & sparkling water -- Orchard Cola - from natural botanicals far from the ordinary take on the caffeine hit of regular formulated cola -- Cherry - unlike any cherry beverage you have had.

Thorncroft Drink is a growing specialized, independent company, based in the UK, producing and distributing products worldwide. Not owned by a larger soft drinks corporation (as many drinks companies are), efforts are focused on creating gourmet quality cordials and non-alcoholic sparkling beverages. Because the owners are directly involved and everyone’s paycheck is dependent on how well the product sells, their mission is reflected in both their philosophy and product. In order to compete with better-known companies, they create beverages of a superior taste and quality.

In the UK, Healthy Thirst supplies Tesco, Waitrose, Booths, Whole Foods, Holland and Barrett and other premium food retailers and an expanding list of quality restaurants and foodservice operations. Healthy Thirst also supplies premium supermarkets in Belgium, Holland, Japan, Taiwan, Singapore, Australia and New Zealand and to its online devotees everywhere.

Semper Excelsius, a venture consulting firm that drives quick-to-market product sales and distribution in the USA, provides strategic, marketing, financial, business advice and implementation services for companies bringing value to the marketplace.

Media Contact:
Michael Albert
Semper Excelsius
USA 1 - (310) 968-1045

Contact Information
Semper Excelsius
Michael Albert
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