is Pleased to Announce Their Strategic Alliance with Sample Central

Chicago, IL, August 27, 2010 --( Try Before You Buy (also know as TryB4UBuy) is proud to announce their strategic alliance with Sample Central, LLC. ( Sample Central is a unique retail experience – formally known as SampleLab the first and original tryvertising store.

Sample Central is exactly the same business concept and model… just a new brand.

In formalising the relationship, CEO of TB4UB Robin Klein, said, “Everyone is familiar with the obvious product sampling – free shampoo sachets on a magazine cover, or point of sale promotion stands in the supermarket. The big challenge for brands has always been a certain lack of relevance: there is no guarantee samples are tried out at the right time, in the right place, or by the right target audience! Sample Central takes the obvious and incorporates it into the more targeted, more relevant, new-style subtle product sampling. Making product placement part of the landscape, part of the real-world, where consumers hang out and certainly don’t mind trying something as long as it makes sense to them. They will even provide you valuable feedback on those samples.”

Sample Central
Fiona Webster