Growing Big by Staying Small: Success Story of ‘A Customer Centric Marketing Model’ at Whole Foods Market

DFW American Marketing Association hosts Nona Evans, Senior Global Marketing Coordinator for Whole Foods Market, at the September Dallas Executive Luncheon.

Dallas, TX, August 28, 2010 --( The Dallas/Fort Worth American Marketing Association presents Nona Evans, Senior Global Marketing Coordinator, Whole Foods Market, as the speaker at its Dallas Executive Luncheon on Wednesday, September 15, 2010 at 11:15 a.m. at Brookhaven Country Club. Ms. Evans will share insights into the unique formula that creates the exceptional retail and customer experience that has become synonymous with the Whole Foods Market brand.

Whole Foods Market, the nation’s leading retailer of natural & organic foods and one of Fortune’s Best Places to work for the past 13 years, has an exceptional culture and branding strategy. The company has a completely decentralized structure with 51,000 team members across 300 stores in 3 countries, and yet maintains a vision that is crystal clear and well executed throughout. Nona Evans will present and discuss marketing philosophies, best practices as well as insights from the collaborative marketing model used for program development.

Event Takeaways:
- Unique marketing philosophy and brand building strategy ideas.
- Insights from a successful collaborative marketing model for program development.
- Best practices and pitfalls as discovered at Whole Foods Market.

Who should attend? All business and marketing professionals interested in learning more about brand development strategy, the value of retail customer experience and developing a strong company vision and culture.

When: Wednesday, September 15th 2010 at 11:15 a.m. - 1:00 p.m.
Where: Brookhaven Country Club
3333 Golfing Green Lane
Dallas TX 75234 United States
Cost: Pre-registered before 9 pm, September 14th: Members $28 & Non-Members $38
After 9 pm September 14th & at the door: Members $38 and Non-Members $48
Student Members $20
Event Contact:
Andrea Lamarsaude

Press Contact:
Nancy Bourne

Nona Evans, the Senior Global Marketing Coordinator at Whole Foods Market is a passionate and committed Marketer who strives to test the limits of conventional branding wisdom, through her commitment to exceptional experience design. Ms. Evans is a firm believer that effective brands engage all five senses and evokes a sixth sense: surprise. That spark of surprise does more than sell products and brands-it excites and inspires consumers. She has most recently leveraged her unconventional brand-building philosophy for Whole Foods Market with great success, effectively communicating to consumers that food is more than just fuel-it’s a medium for exploring our passions and building connections with others.

Prior to her current position, she led brand development for Whole Foods Market’s private label, developing trusted, sought after product lines that deliver on the promises of Whole Foods Market and stay true to the company’s core values. Evans spent seven years as director of marketing for Whole Foods Southwest Region and a decade working for H-E-B Grocery Company, with most of her tenure dedicated to Central Market, the company’s innovative, nationally renowned group of specialty stores that are as much a food-lover’s “destination” as they are a supermarket.

Ms. Evans grew up in a family of food lovers and culinary legends and her passion for food is also a key ingredient in Evans’ background and training. Evans prides herself on being a lifelong student of retail and holds a Bachelor of Science in advertising from The University of Texas. She is also certified in Public Issues and Communication by the LBJ School of Public Affairs and is a master graduate of Rapport Leadership International’s curriculum, which includes leadership studies and neurolinguistic process communications. This combination of training allows her to combine traditional advertising strategy with modern psychology, using conventional wisdom to reach customers in unconventional ways.

According to Nona Evans, building relationships and evoking emotion are the keys to successful brands. This notion has led her on an insatiable quest to reinvent the grocery industry – a journey that is fueled by a passion for food, a hunger to learn, and a desire to connect with others.

About the D/FW AMA:
The D/FW American Marketing Association (D/FW AMA) is the number one resource for marketing professionals and students in the Dallas /Fort Worth Metroplex with over 600 members. The D/FW AMA offers more than 60 informative and educational events annually in Dallas and Fort Worth, with nine Special Interest Groups (SIGs) focusing on specific marketing areas (Healthcare, Multi-Cultural Marketing, Non-Profit, Small/Medium Business and Telecom) or practices (Branding, Marketing Research, New Media, etc.). The Chapter also offers a Professional Development SIG and a Mentor Program to help strengthen the skills and effectiveness of marketing professionals in transition. Recent keynote speakers include: Radio Shack, Mary Kay, Kimberly-Clark, Kodak, Chevrolet, The Container Store, Fossil, Southwest Airlines, JC Penney, Fluor and La Quinta Hotels and Inns. For more information, go to:

About the AMA:
The American Marketing Association (AMA) is the professional association for individuals and organizations who are leading the practice, teaching, and development of marketing worldwide. Our principal roles are:

- Connecting: The AMA serves as a conduit to foster knowledge sharing.
- Informing: Providing resources, education, career and professional development opportunities.
- Advancing: Promoting/ supporting marketing practice and thought leadership.

Through relevant information, comprehensive education and targeted networking, the AMA assists marketers in deepening their marketing expertise, elevating their careers and ultimately, achieving better results. For more information on the American Marketing Association please visit

DFW American Marketing Association
Sonia Kalra