How to Integrate Social Responsibility Into Your Organization's DNA

Communitelligence and Applied Materials co-sponsor Communicating Sustainability 2010 conference where industry experts will share views and best practices

Fountain Hills, AZ, August 28, 2010 --( Experts in sustainability, corporate social responsibility, and green business practices will soon meet at Communicating Sustainability 2010. The summit will explore dynamics and best practices for integrating social responsibility into an organization's DNA. Applied Materials is hosting the conference at its headquarters in Santa Clara, California. The second day will also be a live webcast.

Matthew Bishop, author of Philanthrocapitalism; Dave Stangis: Vice President, CSR/Sustainability at Campbell Soup Company; Gil Friend, CEO of Natural Logic; and Steve Lippman, Director of Environmental Strategy at Microsoft are among the event’s more than 20 speakers.

Other speakers include Amy Skoczlas Cole, Director, eBay Green Team; Shel Horowitz, ethical/green strategist; Christine Arena, CEO of sparkUp; Lindsey Held Bolton, Senior Director, Sustainability Global Communications, SAP; Ralph Reid, Vice President, Corporate Social Responsibility, Sprint; Laura Rodormer, Director of Corporate Citizenship, McKesson; and Bruce Klafter, Managing Director, Environmental, Health and Safety, Applied Materials.

“This conference is based on two new realities of business life," says John Gerstner, President of Communitelligence. "First, sustainability -- corporate responsibility, citizenship and green -- has become a critical goal for all organizations. Second, organizations that can create a culture that integrates sustainability into their DNA help both themselves and the planet."

“This year we’ve witnessed a disaster in the Gulf, an ethics meltdown on Wall Street and the hottest temperatures on record," says speaker Christine Arena. "If now isn’t a good time to integrate CSR into your company’s core strategy, then when is?”

“Telling the honest yet effective story of a company's Green commitment wins friends and fans," says panelist Shel Horowitz. “In today’s tough economy, understanding not only how to go green but to market green can mean the difference between sustainable profits and shutting the doors.”

The fast-paced and interactive conference will include keynotes, case studies, panels, roundtables and videos covering these topics and others:

· Engaging Employees in Innovative Social Responsibility Projects
· Getting to the heart of Social Responsibility: Is it about Goodness or Business?
· Are They Buying Your Sustainability Story? Moving from Rhetoric and Vagueness to Truth-telling and Trust
· Using Technology to Measure and Communicate Global Citizenship and Sustainability Efforts
· Measuring What Matters: Can We All Agree On What That Is?

Professionals in social responsibility, sustainability, corporate communications, PR, marketing, community relations, public affairs, finance and HR are invited to register online for the full conference or single days at Group, small business and nonprofit discounts are available. For information, email or call (480-816-5550).

Communitelligence Inc. is a consultancy and knowledge-sharing network that helps professionals make better business decisions. The Communitelligence Learning Academy furthers this mission by creating online peer networks, conferences, workshops, webinars, newsletters and websites.

Communitelligence, Inc.
John Gerstner, President, 480-816-5550

Communitelligence Inc
John Gerstner