Innovation Direct™ Prepares and Sends 8 Invention Innovation Direct To Industry™ Package to New Jersey-Based Bath Products Company

Miami, FL, August 29, 2010 --( Innovation Direct™, a Miami, Florida-based leader in the field of intellectual property licensing for well over a decade, has prepared and sent a hand-selected grouping of 8 bath-related innovations from their database to a New Jersey-headquartered bath products manufacturer that is part of their Innovation Direct To Industry™ program. Innovation Direct To Industry™ is Innovation Direct™'s dynamic invention information delivery service for manufacturers, marketers, and distributors.

The aforementioned company was a fellow exhibitor at this year's edition of the International Home and Housewares Show back in March, and specializes in the manufacture, marketing, and distribution of bathroom organizational accessories. In an e-mail exchange subsequent to the conclusion of the event, a senior executive that serves as a contact individual for new product submissions at the manufacturer expressed a willingness for the company to review product idea information on an ongoing basis from Innovation Direct™'s database.

"Annually, the International Home and Housewares Show serves as a terrific networking opportunity for our company in terms of meeting new companies willing to review inventions from our database," commented Peter Doran, Innovation Direct'™s Managing Director. "This latest entry into our Innovation Direct To Industry™ program is a perfect example of the quality of company we typically meet and establish relationships with as a result of the show."

The initial material sent by Innovation Direct™ representatives on the 8 concepts consisted of preliminary, non-confidential information designed to introduce each invention without divulging design details. When the contact individual provides feedback on which items from the group are of further interest, Innovation Direct™ will put together a non-disclosure agreement that will encompass the product ideas that have been designated.

Innovation Direct™ representatives will follow up periodically with the manufacturer contact until a definitive answer is obtained on which inventions from the group the company will want to view detailed design information about. In its role as independent licensing agent for the inventors, Innovation Direct™ will conduct any licensing negotiations that may arise as a result of interest from the company in any of the concepts.

About Innovation Direct™: Miami, Florida-based Innovation Direct™ has been a leader in the field of new product licensing and intellectual property transfer for more than a decade.

Innovation Direct, Inc.
Juan C. Blanco
305-255-3662, ext. 1000