Atlanta, GA, August 29, 2010 --(PR.com
)-- Kleber & Associates (K&A), an Atlanta marketing and communications firm specializing in the home and commercial building products channel, has been chosen as the agency of record for Carlisle Wide Plank Floors. K&A is now responsible for integrated marketing communications for the custom hardwood flooring manufacturer including branding, public relations and social media.
“K&A’s marketing expertise in the home products industry was key in our decision,” said Chris Sy, national sales director for Carlisle. “We’ve had positive rapport with the agency for a couple of years, and when the time came to work with a strategic partner that knows our business, the K&A team was the one we turned to. I feel confident K&A will execute strategic marketing plans that are crucial to our company’s growth.”
Besides being known in the industry as having the widest and longest flooring planks available, each Carlisle floor is custom-made and is structurally superior. Because Carlisle craftsmen use only the sturdy center of old growth trees, the floors do not experience cupping or twisting, a problem often encountered with lesser quality wide planks.
Carlisle aims to share its 40-year-plus industry knowledge by actively working with K&A to disseminate awareness of their products via public relations, social media and local events.
“Our new relationship with Carlisle is thrilling to me because I admire not only the company’s product, but its story,” said Steve Kleber, president and owner of K&A. “The care that goes into making each board and the team’s true love of the craft makes Carlisle a dream client. I’m thrilled to partner with them as we work to grow their visibility and influence in the market.”
About Kleber & Associates
Kleber & Associates focuses on brand development for clients in the home and commercial building products marketplace. An independent agency with more than 23 years of measurable results, K&A is committed to providing its clients with everyday marketing value while maximizing their marketing return on investment. For more information, visit www.kleberandassociates.com or call 770.518.1000.
About Carlisle Wide Plank Floors
For more than 40 years, Carlisle Wide Plank Floors has produced the finest restored and reproduced premium wood floors, available nationwide in a vast selection of lengths, widths and finishes that rival the flooring industry. Every Carlisle floor is custom-made, created one board at a time and tailored for the customer by skilled New England craftsmen. Specializing in wider planks, Carlisle uses only the sturdiest center from the best-grown trees to ensure customers receive a floor that is treasured for generations.
Nationally recognized by the Forest Stewardship Council (FSC), the Carlisle team is proud to not only give a deserved second life to a cherished resource, but the company also helps to reduce the stress on American forests. Put simply, Carlisle believes that the surface inside the home or commercial establishment should reflect and respect the living surface nature created outside of it. For more information about sizing options or to find the nearest Carlisle showroom location, call 1.800.595.9663 or visit www.wideplankflooring.com.