The Southeastern Conference (SEC) Signs MascotWear, by Infinity Headwear and Apparel, Inc., as Corporate Sponsor

MascotWear becomes official corporate sponsor of the S.E.C.

Rogers, AR, September 02, 2010 --( The Southeastern Conference (SEC) today announced an agreement with MascotWear, by Infinity Headwear and Apparel, Inc., as the official mascot wear of the SEC and all SEC Championship events. The contract, which was negotiated through SEC Sports Marketing, an IMG College property, will run through June 2013.

Under the terms of the agreement, MascotWear will serve as the exclusive producer of mascot-inspired apparel for the SEC.

By entering into this sponsorship with the SEC, MascotWear will receive official corporate sponsor status including category exclusive use of conference logos, marketing rights, SEC television and web presence, event signage, and merchandise. Additionally, the company will have a category exclusive presence at the Dr Pepper SEC FanFare during the Conference’s annual football championship weekend and men’s basketball tournament. These two events, held in conjunction with the respective SEC Championships, draw more than 60,000 SEC fans each year.

“We are excited to add MascotWear as a corporate sponsor of the Southeastern Conference,” said Mike Slive, Commissioner, Southeastern Conference. “We look forward to the new products MascotWear will make available to our fans across the country and are confident in its ability to provide the very best to the SEC.”

“MascotWear is a completely new concept that has been eagerly accepted by fans,” said Doug Keller, CEO, Infinity Headwear and Apparel, Inc., the parent company of the MascotWear brand. “We are honored to become a corporate sponsor of the Southeastern Conference and are thrilled that the teams in the SEC are consistent with our initial roll-out of merchandise. The conference’s tremendous fan base is an excellent platform for us to leverage our target consumer.”

With a total fan base of more than 172 million fans, 77 million of which are female fans who influence buying decisions, the college sports market is a an ideal platform for companies like MascotWear. The college market’s affluent fan base, with more than 29 million college fans earning more than $100 thousand, and 17 million fans between the ages of 18 – 24, provides a key consumer audience.

MascotWear will be able to tap into a share of the college market through its new sponsorship with the SEC.

“MascotWear is an excellent addition to the SEC corporate family,” said Lawton Logan, SVP, Collegiate Properties, IMG College. “We appreciate MascotWear’s commitment to higher education and college athletics and anticipate a mutually beneficial relationship over the next three years.”

MascotWear, which focuses on collegiate mascot inspired apparel, features an array of products such as infant and youth full-bodied Halloween costumes, hooded fashion tops, towels, bathrobes, sleepwear, and rainwear. The initial launch is available in infant/toddler and youth sizes, with an adult collection to be introduced in 2011. MascotWear products are available through multiple channels including retail stores, bookstores, and directly through its ecommerce website,

About IMG College
IMG College is the leader in capturing consumer devotion to college sports through partnership opportunities in licensing, marketing, events and hospitality, multimedia rights, stadium and arena development, sales, and consulting across local, regional, and national platforms. IMG College partners with the nation’s top collegiate brands, including the NCAA and its 88 championships, NCAA Football, leading conferences, and some of the most prestigious universities in the country. IMG College is a division of IMG Worldwide, the world’s premier sports, media, and entertainment company. For more information, please visit

About the Southeastern Conference (SEC)
The Southeastern Conference was formed in 1933 and consists of 12 member institutions: Alabama, Arkansas, Auburn, Florida, Georgia, Kentucky, LSU, Ole Miss, Mississippi State, South Carolina, Tennessee and Vanderbilt. The league currently sanctions championship play in nine men's sports and 11 women's sports. Its headquarters has been located in Birmingham, Ala., since 1948. For more on the conference, visit

About Infinity Headwear and Apparel, Inc.
Infinity Headwear and Apparel, Inc. is a privately held company headquartered in Rogers, Arkansas. Founded in 1997, Infinity headwear is a licensee of brands, including: General Motors, Team Realtree, Wrangler, Miller Brewing Co., and the NCAA. Infinity manufactures private label product for many specialty, mid-tier and mass retailers.

About MascotWear by Infinity
The MascotWear brand and category was created in 2010 as the result of a license between Infinity Headwear and Apparel, Inc. and The Collegiate Licensing Company (CLC), a division of IMG Worldwide. MascotWear products can be found on the company’s website,

MascotWear by Infinity Headwear & Apparel, Inc.
Kelly Coughlin Casey