Waco, TX, September 03, 2010 --(PR.com
)-- On September 22, 2010, The Marketing Spot will present a free webinar (seminar on the internet) teaching entrepreneurs how to create word of mouth for their business. The webinar is titled "Creating Conversation: Harnessing the 3-Headed Word-of-Mouth Messenger." It will be hosted by marketing consultant Jay Ehret, with special guest author Bill Schley.
Word of mouth is cited by 63% of small business owners effective way to market their business and find new customers. Word of mouth is so powerful because it is perceived as an unbiased endorsement from an objective third party. Yet fewer than 19% of businesses actively engage in word of mouth marketing. Fewer still have an actual word of mouth strategy.
Ehret, who often writes about word of mouth on his popular marketing blog: The Marketing Spot, says that it’s not difficult to earn word of mouth if you understand the principles of creating conversation. “Entrepreneurs think that word of mouth is something they cannot control, that it just happens. They are wrong. It’s easy to spark conversation about your business if you understand how word of mouth happens.”
In his free webinar, Ehret says he will show how to first frame the message customers will talk about, and then give the opportunity to spread the word, using what he calls the 3-headed messenger. That messenger is the three primary channels of word of mouth: personal conversations, social media, and publicity (PR or public relations). Ehret promises this will be a practical, how-to webinar filled with actionable ideas and advice.
Bill Schley, author of the new book, The Micro-Script Rules: It’s not what people hear, it’s what they repeat, will be Ehret’s guest during the webinar. Schley will demonstrate how a business can turn their dominant selling idea into a repeatable word of mouth message.
The webinar is free for any entrepreneur, small business owner or marketing director. Details and registration information is available at Ehret’s website: www.TheMarketingSpot.com/free-word-of-mouth-webinar/
Jay Ehret of The Marketing Spot is a marketing consultant who specializes in helping business owners build brand-centric marketing plans. His coaching philosophy is to teach entrepreneurs the fundamentals of marketing as they build their plan, “Turning Entrepreneurs Into Marketers.” He is based in Waco, Texas. He authors The Marketing Spot Blog and hosts the Power to the Small Business Podcast.
Bill Schley is marketing consultant and founding partner of david ID in Connecticut.