Advanced Infrared Announces EquineIR™ is an Official Partner of the 2010 World Equestrian Games

Advanced Infrared is a provider of EquineIR™ services and is part of the United Infrared Network. EquineIR™ is a service module of United Infrared, Inc. which is an official vendor sponsor of the 2010 Alltech FEI World Equestrian Games, being held in Lexington, Kentucky on September 24th through October 10th, 2010.

Denver, CO, September 04, 2010 --( EquineIR™ is a service line which provides Infrared Surveys for Horse Owners, Veterinarians, and Horse Trainers to detect potential health issues and injuries in horses, potentially saving horse owners thousands of dollars. Advanced Infrared is a member in good standing the EquineIR™ Network and has successfully completed the EquineIR™ training module. Advanced Infrared is an Inspection Service Company which has provided inspection services in this area since 2009.

The World Equestrian Games are comprised of the world championships for eight equestrian sports. The Games are held every four years, two years prior to the Olympic Games, and are governed by the Fédération Equestre Internationale (FEI). 2010 will be the first year that the games will be held in the US. The World Equestrian Games is considered the largest equestrian event in the world.

As an official vendor sponsor, EquineIR™ will be exhibiting at the games, booth # 524, as well as providing free full horses scans to athletes participating in the WEG. “We are extremely excited about our partnership with this prestigious organization,” states Peter Hopkins, Vice President and Managing Partner of United Infrared, Inc. “EquineIR™ is a service which we believe will greatly benefit the equine community and we are very proud to be able to showcase it at this world event,” he concludes.

In addition, EquineIR™ is sponsoring an on-line raffle in which they will give away a pair of VIP Passes to the World Equestrian Games Exclusive Maker’s Mark Bourbon Village, a free EquineIR™ Scan and two event tickets to the Games.

Advanced Infrared is owned and operated by Jeff Hoffman. Advanced Infrared provides infrared thermography surveys in the Denver Colorado area. The services, other than equine scans are, roof moisture surveys on flat roofs, mechanical surveys, block wall scans and electrical surveys. “I think it is great to be a part of an event like this,” stated Mr. Hoffman, owner of Advanced Infrared, “as well as being able to help owners with their horses, it is a good feeling,” Mr. Hoffman concludes.

Before Thermography, Veterinarians could only locate problems using traditional methods such as observation and palpation. Now, using advanced EquineIR™ thermography, abnormalities present stressed tissues even before damage occurs. This methodology has been developed and refined over the past twenty-five years and has been proven to be an effective imaging technique for the following: Pre-Purchase, Hoof Balancing, Saddle Fit, Track Footing, Pre-Race, Joint Inflammation and General Diagnostics. Since animals cannot speak, it has been difficult for caretakers to truly identify hidden or masked conditions. Now with infrared thermal imaging, many of these physiological and anatomical issues are exposed at a much earlier stage. Early detection equals early prevention. Anatomical imaging, such as x-rays, cannot detect soft tissue conditions. Physiological imaging such as infrared imaging has the ability to recognize soft tissue conditions and areas that are indicative of anatomical issues.

"EquineIR™ is a service whose time has come and for which there is an eager market. EquineIR™ provides horse owners, trainers and Veterinarians with an inexpensive means of determining problems before they become debilitating to the horse,” states Greg Stockton, President of United Infrared, Inc. “Because we are a national network of trained local contractors, the service is standardized, affordable and high quality," he concludes.

To learn more about Advanced Infrared, please visit

For more information about EquineIR™ and United Infrared, Inc. please visit and or call 888-722-6447. To learn about the participation of EquineIR™ in the WEG, and to enter the on-line raffle, please visit

Advanced Infrared, LLC
Jeff Hoffman