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Reigning in the Corporate Brand

The D/FW AMA hosts Jack Hattendorf of Fast Track Services, who will share insights on how to maintain control of an organization’s brand.

Fort Worth, TX, September 09, 2010 --( Fort Worth marketers should grab their lassos and join the Dallas/Fort Worth American Marketing Association (D/FW AMA) as sales and marketing professional, Jack Hattendorf of Fast Track Services, Inc. presents ways to manage a corporate brand at the September 23rd luncheon at 11:15 a.m. at the Fort Worth Club in Fort Worth, Texas.

At the event, Hattendorf will offer strategies and tips on how to manage a corporate brand in a professional environment where multiple employees work remotely. At the conclusion of the presentation attendees will have a better understanding of how to control a corporate brand, will know what tools are available to assist in controlling a corporate brand and will have immediate action items to help solve this common marketing challenge. The session is geared toward marketing professionals, specifically those at the director and vice president level.

Hattendorf joined Fast Track Services in April 2009 and manages the sales and marketing efforts for all divisions of Fast Track Services and Just Right Products. He is also a graduate of Stephen F. Austin State University.

The September luncheon is open to the public. Interested parties can learn more and register at: The fee for current D/FW AMA members is $28 and $38 for non-members. To secure the member rate, join D/FW AMA online at Student members are welcomed to attend for a reduced fee of $20.

DFW AMA Luncheon Details:
When: 11:15 AM to 1:00 PM, Thursday, September 23rd
Where: Fort Worth Club, 306 W. 7th St., Fort Worth, Texas 76102
Cost: Pre-registered before 9 pm, September 22nd: Members $28, Non-Members $38, Student Members $20; After 9 pm September 22nd & at the door: Members $38, Non-Members $48, Student Members $20

About the D/FW AMA:
The D/FW American Marketing Association (D/FW AMA) is the number one resource for marketing professionals and students in the Dallas /Fort Worth Metroplex with over 600 members. The D/FW AMA offers more than 60 informative and educational events annually in Dallas and Fort Worth, with nine Special Interest Groups (SIGs) focusing on specific marketing areas (Healthcare, Multi-Cultural Marketing, Non-Profit, Small/Medium Business and Telecom) or practices (Branding, Marketing Research, New Media, etc.). The Chapter also offers a Professional Development SIG and a Mentor Program to help strengthen the skills and effectiveness of marketing professionals in transition. Recent keynote speakers include: Radio Shack, Mary Kay, Kimberly-Clark, Kodak, Chevrolet, The Container Store, Fossil, Southwest Airlines, JC Penney, Fluor and La Quinta Hotels and Inns. For more information, go to:

About the AMA:
The American Marketing Association (AMA) is the professional association for individuals and organizations who are leading the practice, teaching, and development of marketing worldwide. Our principal roles are:
• Connecting: The AMA serves as a conduit to foster knowledge sharing.
• Informing: Providing resources, education, career and professional development opportunities.
• Advancing: Promoting/ supporting marketing practice and thought leadership.

Through relevant information, comprehensive education and targeted networking, the AMA assists marketers in deepening their marketing expertise, elevating their careers and ultimately, achieving better results. For more information on the American Marketing Association please visit

Contact Information
DFW American Marketing Association
Melyssa Prince

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