Right by Nature Adds Corporate Organic Catering to Independent Hometown Market

First Area Retailer to Offer Convenient Online Ordering and Delivery for Catering of Organic, All Natural Foods for Breakfast, Lunch and Special Events to Area Offices and Homes.

Pittsburgh, PA, September 09, 2010 --(PR.com)-- Pittsburgh’s largest, independent, all natural and organic hometown market, Right By Nature Market, has added corporate catering and delivery to its growing list of services. The expansion builds on the continued evolution of the independent retailer, which earlier this year added a wide variety of top mainstream grocery brands to its shelves for one-stop shopping convenience, and also merged with online delivery partner GoodApples.com. Through its Hometown Catering, the company can provide its popular organic and all natural foods for any occasion – from breakfast meetings and office luncheons to large-scale special events. Right By Nature Hometown Catering can service gatherings from as few as six up to 5,000 people.

“Customers wanted the same delicious, all natural meats and other foods they eat at home and in our café, available for their office meetings, parties and special events,” said Jason Brown, CEO of Right By Nature Market and GoodApples.com. “With corporate catering business in the Greater Pittsburgh area estimated to be in excess of $100 million annually, and the organic and natural segment of that being over $3 million, our research and experience in the catering business told us the expansion made sense. Given that we have an on-site café and GoodApples’ online ordering and delivery system already established, the catering service was a logical extension that we believe is good for our customers and for our business.”

This online service allows customers to review menus, make their selection, pay for the product and arrange for delivery – all from the comfort of their computer. “We even offer a free boxed lunch to the person placing the catering order,” added Brown. Catering orders start at a minimum of $35 and can be delivered for free to any location in the Greater Pittsburgh area.

Michael Johnson, who manages the independent market and all catering operations, can easily deliver even the largest orders by tapping additional members of the 65-person team at Right By Nature. According to Brown, “Customers are placing regular catering orders averaging over $80 per delivery and they have increased week-over-week. At the end of the day, it’s all about delicious food showing up on time to meet or exceed the customer’s expectations.”

Since Right By Nature Market merged with GoodApples.com in March, the independent store has undergone a complete redesign and rebranding, and launched a new marketing program to educate consumers who want a natural alternative. The market now offers more than 15,000 items and is the only market east of the Mississippi to carry 80 percent organic and natural and 20 percent conventional top sellers. Customers can shop at the store and park for free in the covered lot, purchase products online and drive up to collect their orders, or arrange for home or office delivery within five miles of the store for under $5. In-store traffic continues to increase, and due to the popularity of “Friday Fest in the Strip,” which has brought in more than 500 customers to each of these happy hour events, the market has been able to donate more than $8,500 to the YMCA of Greater Pittsburgh, which receives 10 percent of that Friday’s sales.

About Right By Nature Market
Based in the City’s famous Strip District, Right By Nature Market is the largest independent, natural and organic hometown grocery market in Pittsburgh, also offering top selling mainstream grocery items, making the store a one-stop shopping destination for customers. Founded in 2008 with an emphasis on sourcing and providing locally grown and manufactured products, Right By Nature Market has established a reputation for competitively priced fresh organic produce, bakery items and natural meats and poultry. The market offers an extensive selection of prepared hot and cold buffet-style meals and deli items for take home, as well as a full-service catering division for events of all sizes. The Right By Nature Café features café style sandwiches, salads, a coffee and espresso bar and an on-site bakery with fresh breads and pastries made daily. The Natural Living department includes a full line of herbal and vitamin supplements, beauty, health and body care products. For more information, visit www.RightByNatureMarket.com.

About GoodApples.com
Since its inception in 2005, GoodApples has grown from a small purveyor of fresh produce to become the largest online grocer in Pennsylvania. GoodApples delivers directly to thousands of employees at companies, schools and hospitals every month, from Pittsburgh to Harrisburg. The service offers a full range of grocery products, from premium lean meats and seafood to artisan breads and cheeses, gourmet fresh pasta, dairy and deli selections, an extensive variety of organic groceries and more. As part of the corporate wellness program at more than 200 organizations, GoodApples provides convenient, online shopping and workplace delivery so employees can save time and money, while having fresh food delivered right to their office. For more information, visit www.GoodApples.com.

Right By Nature Market
Michael Johnson