Keller Williams Real Estate Agent Selects Ideas Squared for Marketing Campaign

Charlotte, NC, January 05, 2007 --(PR.com)-- Ideas Squared is pleased to announce that James Smith, a top-performing real estate agent with Keller Williams - Charlotte, has been selected to design a brand identity, marketing plan and several marketing brochures.

"James Smith is a phenomenal real estate professional and we are proud to be working with him to develop this exciting series of branding, messaging and marketing pieces," said Ideas Squared Jay Joyce. "James is well-known for his relocation specialty and will be marketing his services to families relocating to Charlotte from across the country."

Phase one of the projects includes the development and design of the "James Smith" Real Estate brand and positioning. The professional image and presence for a top-notch real estate agent is just as important as any Fortune 500 company. "James offers an incredible array of experience and services to his real estate clients," said Joyce. "Our goal is to capture his unique personality, experience and drive to excel, then present that through creative designs and various marketing pieces."

Part of the overall marketing plan includes a campaign that reaches out specifically to individuals and families relocating to Charlotte. A recent statistic shows that nearly 500 new residents from New York alone relocate to Charlotte. This one market alone offers a lucrative opportunity to reach those real estate buyers.

"The overall imaging and marketing plan calls for an extensive campaign via the Internet as well as pin-pointing Charlotte relocation prospects with a comprehensive direct mail effort," said Joyce. "The creative vision and marketing message that we are developing for James will definitely help his services stand apart from other top performing real estate agents serving this thriving Charlotte community."

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