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Walt Disney Studios Exec Headlines DFW American Marketing Association’s Marketing Jam

Dallas, TX, September 25, 2010 --( The Dallas/Fort Worth American Marketing Association is proud to announce John Sabel, Walt Disney Studios Executive Vice President of Motion Picture Creative Print Marketing, as the keynote speaker for Marketing Jam “Best Practices and Biggest Hits”. DFW AMA members and other marketing professionals can expect a behind-the-scenes glimpse into the creative processes that happen at Walt Disney Studios during Sabel’s presentation. Sabel and his team have worked on several marketing campaigns for Walt Disney Studios including: Armageddon, WALL-E and Toy Story 3 just to name a few. Marketing Jam is DFW AMA’s signature event and is Wednesday, October 27, 2010 from 3 p.m. to 9 p.m at the House of Blues in Dallas.

Professionals will network and learn while enjoying music, food and fun during this exciting event. Other industry insiders will be available to lead seven roundtable discussions. Roundtable topics include:

Digital Marketing Best Practices
Mobile Marketing - Options, Trends and Best Practices
PR in 2010 - Don’t Take a Knife to a Gun Fight
Taking your Social Media to the Next Level
Digital Return on Energy
Turning Events into Customer Experience Opportunities
Social Media - A Legal Perspective

Registration is now open and special pricing is available for those who register early. The cost for early bird registration until October 4 is $59 for DFW AMA members and $89 for non-members. Pre-registration between October 5 and 24 is $69 for DFW AMA members and $99 for non-members. Day of prices for those who do not pre-register will be $99 for DFW AMA members and $129 for non-members. Parking will be $10, cash only. For more information, visit the Dallas/Fort Worth American Marketing Association online.

Event Summary
Who: John Sabel, Walt Disney Studios Executive Vice President of Motion Picture Creative Print Marketing
What: Marketing Jam: “Best Practices and Biggest Hits”
When: Wednesday, October 27, 2010 from 3 p.m. to 9 p.m.
Where: House of Blues
2200 North Lamar Street
Dallas, TX 75202
(214) 978-2583
Why: Walt Disney Studios Executive John Sabel will provide a behind-the-scenes glimpse into the creative processes in the Creative Print Marketing division. Sabel will be the keynote speaker at the DFW American Marketing Association’s “Marketing Jam: Best Practices and Biggest Hits” event. Marketing professionals will have an opportunity to participate in seven roundtable discussions led by other industry professionals during this fun event.
Cost: Early bird registration until October 4: Members, $59 and non-members, $89
Pre-registration October 5 - 26: Members, $69 and non-members, $99
At the door: Members, $99 and Non-members, $129
Parking: $10 cash only

John Sabel is the Executive Vice President of Motion Picture Creative Print Marketing for Walt Disney Studios. Since 1997, John and his creative team have worked on numerous standout marketing campaigns for Disney movies such as; Armageddon, Pearl Harbor, WALL-E, UP, Alice in Wonderland, Toy Story 3, TRON Legacy and the Pirates of the Caribbean franchise. Join John as he takes you on a captivating behind-the-scenes adventure of the creative process from concept to creation. Delight in the insider stories, personal anecdotes, challenges and circumstances which led to almost two decades of some of the world’s most recognized movie posters, outdoor print stunts, logo creations and pure marketing magic.

About the D/FW AMA:
The D/FW American Marketing Association (D/FW AMA) is the number one resource for marketing professionals and students in the Dallas /Fort Worth Metroplex with over 600 members. The D/FW AMA offers more than 60 informative and educational events annually in Dallas and Fort Worth, with nine Special Interest Groups (SIGs) focusing on specific marketing areas (Healthcare, Multi-Cultural Marketing, Non-Profit, Small/Medium Business and Telecom) or practices (Branding, Marketing Research, New Media, etc.). The Chapter also offers a Professional Development SIG and a Mentor Program to help strengthen the skills and effectiveness of marketing professionals in transition. Recent keynote speakers include: Radio Shack, Mary Kay, Kimberly-Clark, Kodak, Chevrolet, The Container Store, Fossil, Southwest Airlines, JC Penney, Fluor and La Quinta Hotels and Inns. For more information, go to:

About the AMA:
The American Marketing Association (AMA) is the professional association for individuals and organizations who are leading the practice, teaching, and development of marketing worldwide. Our principal roles are:

Connecting: The AMA serves as a conduit to foster knowledge sharing.
Informing: Providing resources, education, career and professional development opportunities.

Advancing: Promoting/ supporting marketing practice and thought leadership.

Through relevant information, comprehensive education and targeted networking, the AMA assists marketers in deepening their marketing expertise, elevating their careers and ultimately, achieving better results. For more information on the American Marketing Association please visit

Event Contact
Andrea Lamarsaude
Press Contact
Nancy Bourne
Raquel Daisy

Contact Information
DFW American Marketing Association
Raquel Daisy

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