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Michaels Stores, Inc. Chief Marketing Officer Shares Successes and Challenges at DFW AMA Luncheon

Dallas, TX, September 25, 2010 --( The Dallas/Fort Worth American Marketing Association presents “Retail Marketing: What is Next?” with Michaels Stores, Inc.ʼs Paula Puleo. Puleo will be the keynote speaker at the associationʼs Dallas Executive Luncheon on Wednesday, October 20, 2010 at 11:15am at Brookhaven Country Club in Dallas.

The Chief Marketing Officer will speak on the recent trends happening in retail marketing and what Michaels is doing to respond to those trends. Key learning objectives for this presentation are:

Emerging trends in retail marketing
Responses to new trends
Emerging consumer groups that should be on retailersʼ radar

Marketing professionals will get “real talk” from a CMO who will share her personal successes and challenges in retail marketing. Puleo will provide practical applications attendees could use to develop relevant relationships with emerging consumer groups. The cost for the luncheon is $28 for DFW AMA members and $38 for non-members who register before 10 p.m. the night before the event. The cost for those who do not pre-register is $38 for DFW AMA members and $48 for non-members. The cost for student DFW AMA members is $20 for pre-registration or at the door. For more information, visit DFW American Marketing Association online.

Event Summary
Who: Paula Puleo, Chief Marketing Officer Michaels Stores, Inc.
What: “Retail Marketing: What is Next?” DFW American Marketing Association Dallas Executive Luncheon
When: Wednesday, October 20, 2010 at 11:15 a.m.
Where: Brookhaven Country Club 3333 Golfing Green Drive Dallas, TX 75324 (972) 243-6151
Why: Puleo will share her successes and challenges as Chief Marketing Officer of Michaels Stores. She will speak about recent trends in retail marketing and what Michaels is doing to respond to those trends. Cost: Pre-registration until 10 p.m., October 19: Members, $28 and non-members, $38. After 10 p.m. October 19: Members, $38 and non-members $48

Paula Puleo is currently Senior Vice President and CMO for Michaels Stores in Irving, Texas. Paula and her team are responsible for the development and execution of a fully integrated, multi-channel marketing strategy for Michaels customers. Prior to joining Michaels, she was an EVP of Strategy and Enablement for RAPP, a marketing agency that is part of Omnicom. In that role, Paula was responsible for the ideation and implementation of customer-centric client solutions that included loyalty programs, multi-channel target marketing, and digital solutions that connect brands with theirs customers in innovative ways. Paula worked with such clients as Best Buy, H-E-B, Enterprise Car Rental, Hyatt Hotels and Direct Energy.

Prior to RAPP, Paula served as Director of Customer Marketing for Limited Brands. In that role, Paula and her team were responsible for developing Limited Brandsʼ Customer Centricity approach to multi-channel marketing, as well as the supporting capabilities and processes. Paula served for more than four years as a Partner at the Peppers and Rogers, a consultancy focusing on 1to1 marketing. Paula led the development of Peppers and Rogersʼ consulting methodology and successfully worked with companies such as Ford, Nordstrom, LifeWay Christian resources, Neiman Marcus, and AMD on developing and executing customer-centric strategies.

About Michaels Stores, Inc:
Irving, Texas-based Michaels Stores, Inc. is North Americaʼs largest specialty retailer of arts, crafts, framing, floral, wall decor, and seasonal merchandise for the hobbyist and do-it-yourself home decorator. The company currently owns and operates more than 1,030 Michaels stores in 49 states and Canada, and over 140 Aaron Brothers stores, and produces ten exclusive private brands including Recollections ®, Studio DecorTM, Bead Landing ®, Creatology ®, AshlandTM, Celebrate It ®, Art Minds ®, Artistʼs Loft ® ,Craft Smart ® and Loops & ThreadsTM. For more information visit

About the D/FW AMA:
The D/FW American Marketing Association (D/FW AMA) is the number one resource for marketing professionals and students in the Dallas /Fort Worth Metroplex with over 600 members. The D/FW AMA offers more than 60 informative and educational events annually in Dallas and Fort Worth, with nine Special Interest Groups (SIGs) focusing on specific marketing areas (Healthcare, Multi-Cultural Marketing, Non-Profit, Small/Medium Business and Telecom) or practices (Branding, Marketing Research, New Media, etc.). The Chapter also offers a Professional Development SIG and a Mentor Program to help strengthen the skills and effectiveness of marketing professionals in transition. Recent keynote speakers include: Radio Shack, Mary Kay, Kimberly-Clark, Kodak, Chevrolet, The Container Store, Fossil, Southwest Airlines, JC Penney, Fluor and La Quinta Hotels and Inns. For more information, go to:

About the AMA:
The American Marketing Association (AMA) is the professional association for individuals and organizations who are leading the practice, teaching, and development of marketing worldwide. Our principal roles are:
Connecting: The AMA serves as a conduit to foster knowledge sharing. Informing: Providing resources, education, career and professional development opportunities. Advancing: Promoting/ supporting marketing practice and thought leadership.

Through relevant information, comprehensive education and targeted networking, the AMA assists marketers in deepening their marketing expertise, elevating their careers and ultimately, achieving better results. For more information on the American Marketing Association please visit

Event Contact

Andrea Lamarsaude

Press Contact
Nancy Bourne

Raquel Daisy

Contact Information
DFW American Marketing Association
Raquel Daisy

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