Steele Rose Communications
Steele Rose Communications

Brain Twist and Degussa FreshTech Beverages Appoint Steele Rose Communications As Agency of Record

Two new client wins for Steele Rose Communications

New York, NY, August 25, 2005 --( Steele Rose Communications has added two new clients to its roster, Brain Twist and Degussa FreshTech Beverages. Beverage industry innovator Brain Twist Inc. ( and Degussa FreshTech Beverages, the exclusive marketer of the revolutionary FreshCan technology (, a joint development with Ball Packaging Europe, will utilize the integrated marketing services of Steele Rose Communications, which includes consumer and trade media relations, public relations and corporate brand strategy, for the launch of Defense, the future of beverage technology. Brain Twist’s immune boosting, flu fighting vitamin and mineral supplement beverage powered by the FreshCan Wedge will be launched next month with a multi-platform PR campaign. 

“We chose Steele Rose Communications as our PR partner for their proven track record of providing bottom-line results for their clients,” said Larry Trachtenbroit, President, CEO, Brain Twist. 

Dr. Ralf Jäger, Manager, VP Marketing and Sales with Degussa FreshTech Beverages added, “Steele Rose Communications proved to us that they were imaginative and resourceful in their strategic ideas and had an excellent understanding of our business, and could provide us with all the integrated marketing capabilities we were looking for." 

“We're extremely pleased to have been selected by Brain Twist and Degussa for the launch of an industry pioneering beverage technology," said Karen Barnett, President, Steele Rose Communications. "We are proud to be a part of their team and look forward to assisting them in reaching their overall business and customer-focused objectives." 

Steele Rose Communications will be responsible for the overall marketing program to build brand awareness among both the consumer and trade marketplaces for Defense. The campaign will include media relations, product publicity, event marketing, promotions, sponsorships and influencer outreach.

About Brain Twist
Founded in 2004 in New York, Brain Twist, Inc. is the first beverage industry matchmaker that connects and collaborates with the best talent in the industry, including thought leaders, partners and vendors, to innovate, develop and market unique consumer beverage products. Brain Twist offers an innovative brand portfolio of a wide variety of consumer products, including Liquid Cereal® beverages, Cinnabon™ super-premium lattes and Fair Warning® sensation drinks. For more information about the company and products, please visit

About Degussa FreshTech Beverages
Degussa’s Creavis Technologies & Innovation established Degussa FreshTech Beverages in June 2005 to market the revolutionary FreshCan technology to the beverages industry ( Degussa is a multinational corporation consistently aligned to high profitable specialty chemistry. In fiscal 2004 Degussa's 45,000 employees worldwide generated sales of 11.2 billion euros and operating profits (EBIT) of 965 million euros, making it the global market leader in specialty chemicals. Innovative products and system solutions enable Degussa to play a valuable and indispensable role in the success of its customers, as summed up by our claim “creating essentials”.

About Steele Rose Communications
Steele Rose Communications is an independent, full service marketing communications and public relations firm with core expertise focusing on the health and personal care, consumer products, beauty and fashion and food and beverage industries. Steele Rose utilizes creative strategic thinking and precision tactical implementation to provide clients with comprehensive and quantifiable results. The agency offers branding, new product launches, strategic marketing counsel, event marketing and media training services. Steele Rose Communications is also renowned in the specialized field of corporate reputation and brand protection. Prestigious awards won by Steele Rose Communications include the Silver Anvil Award, the International Mercury Awards Competition, the Sabre Award, one of Holmes Group’s 100 Best Public Relations Programs and the Communicator Awards Print Media Competition. For more information on Steele Rose Communications, visit

Steele Rose Communications
Lara Cohn