Fountain of Youth Gets Energy Boost

Tring, United Kingdom, January 11, 2007 --(PR.com)-- Solgar Vitamin & Herb is proud to announce the launch of Peak ATP, a new product aimed at supporting extra-cellular (outside the cells) ATP levels, which is important in optimising the function of the cell and supporting overall vascular health.

Extra-cellular ATP has the effect of tonifying blood vessels, which in turn stimulates blood flow. Ultimately this ensures more efficient transportation of nutrients and oxygen into the tissues, and more efficient removal of metabolic waste products from them. In other words, extra-cellular ATP not only impacts positively on vascular health, it impacts on the function of every single cell in the body.

Traditionally, ATP is well known as the “energy currency” within the cell, however recently it has become clear that ATP also plays a major role outside the cell. Scientists are now beginning to discover the importance of extra-cellular ATP levels, and their role in determining the health of all tissues within the body. Scientists who have been researching in the field are convinced that ATP levels play a key role in the ageing process. Levels of ATP in the blood plasma decline by a massive 50% between the ages of 20 and 70 years. This reduction in ATP levels has been associated with signs of ageing such as reduced nutrient absorption, memory loss and less efficient organ function. Furthermore, extra-cellular ATP levels have been recognised for their role in vascular health and overall wellbeing.

Peak ATP is a patented ingredient exclusive to Solgar, which has been shown to increase extra-cellular ATP concentrations in the blood plasma. As well as helping to provide vital oxygen and nutrients to promote cellular energy production, it appears that ATP is one of the most important and influential extra-cellular signallers, regulating many physiological processes in the body. Optimal ATP levels are therefore important in supporting a range of health benefits such as vascular function and muscle strength and recovery. ATP is associated with supporting a reduction in fatigue, an improvement in muscle strength and recovery and protection to vital organs.

Peak ATP is marketed in the UK by Solgar Vitamin & Herb and will have an RRP of £33.85, available from 1st January 2007. For more information please contact either Marie Kendall or Sarah Hibbert on +44 (0) 1442 890355 who will be available immediately for interview, or go to www.solgar-vitamins.co.uk

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Solgar Vitamin & Herb
Sarah Hibbert
01442 890355
www.solgar-vitamins.co.uk
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