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New Consumer Vitamin D Test from

Consumer demand for vitamin D blood tests continues to rise.

Wilmington, NC, October 08, 2010 --( The health community continues to release data that brings attention to vitamin D. In 2009 researchers from Harvard and the University of Colorado reported that 70 percent of whites, 90 percent of Hispanics, and 97 percent of blacks in the United States have insufficient blood levels of vitamin D (study was published in the Archives of Internal Medicine). The nation’s foremost authority on vitamin D, Dr. Michael Holick, Ph.D.,M.D., says “vitamin D deficiency is our most common health challenge globally.”

The nationwide demand for vitamin D testing has steadily increased for the last two years with as much as a 50 - 100% increase reported by some of the largest diagnostic laboratories in the USA. The tests will continue to be in demand as published clinical studies are released that link vitamin D deficiency to a growing number of diseases. The Institute of Medicine has concluded a two year study reviewing the Dietary Reference Intakes (DRI) value for vitamin D which was last updated in 1997, these results will be released in fourth quarter 2010 and most professionals believe the recommended intake will be increased.

The medical community and media spotlight on vitamin D has driven consumer demand for the vitamin D test. Additionally, the treatment of a vitamin D deficiency is either sun exposure or over the counter vitamin D supplements which makes curing a deficiency within reach for health conscience consumers. Dr. Holick and most experts agree that vitamin D sufficiency begins at a level of 30 nanograms per milliliter.

Consumer demand for vitamin D testing has prompted to add a vitamin D test to its home health test kits available directly to consumers. uses a CLIA certified laboratory for the 25(OH)D test which retails for $54.50. The vitamin D test requires a finger prick with the supplied lancet and four drops of blood deposited on the blood collection card which is mailed to the lab in the prepaid mailer. The test results are returned to the consumer by mail. has been at the forefront of providing health tests directly to consumers and practitioners since 1996. As the number of uninsured Americans continues to climb, home health tests are becoming a practical alternative to monitoring one’s health.

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Dana Jaunzemis

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