Irvine, CA, October 09, 2010 --(PR.com
)-- Alan Brew, Principal with RiechesBaird, Orange County’s leading brand creation and development firm, has accepted an invitation to discuss how businesses can utilize internal communications to build their brand at the upcoming World Knowledge Forum, October 12 – 14 in Seoul, Korea.
Established in October 2000, the World Knowledge Forum gathers more than 200 business and opinion leaders from around the world, ranging from environmental and international organizations to the world’s biggest corporations and institutions. These leaders predict the future and discuss possible solutions for problems that are already, or might become, an issue. The main aim of the World Knowledge Forum is to highlight the importance of knowledge sharing towards a balanced prosperity of the global economy. Mr. Brew has been asked to speak during a session entitled “Building Brands from the Inside Out, Through Internal Brand Communication.”
RiechesBaird specializes in building the value of B2B companies like Edwards Lifescience, American Airlines Cargo and Linksys, a division of Cisco. With offices in California and New York, RiechesBaird provides local service to their ever-growing group of marquee clients on both coasts.
“I am honored to accept the invitation to participate in the 2010 World Knowledge Forum,” said Brew. “As the global economy continues to rebound from the last two years, employees will become important ambassadors as companies strive to maximize their reputation and increase awareness and, ultimately, sales.”
This year’s World Knowledge Forum will take place October 12 – 14 at the Sheraton Grande Walkerhill in Seoul, Korea. The event will include keynote speeches by Tony Blair, former Prime Minister of the United Kingdom, Yukio Hatoyama, former Prime Minister of Japan and Donald Trump Jr., Executive Vice President of The Trump Organization. Also scheduled are presentations by John Naisbitt, International Best-Selling Author of Megatrends; Deven Sharma, President of Standard and Poor’s and Hans Vestburg, President and CEO of Ericsson.
2010 marks the 11th year of the World Knowledge Forum, Asia’s largest and best business forum. Past speakers include George W. Bush, Colin Powell, Jack Welch, Alan Greenspan, Paul Krugman, George Soros, Jacques Attali, Carly Fiorina, Larry Ellison, Michael Dell and Bill Gates.
Brew has more than 20 years of senior executive experience with some of the world’s leading branding companies, including Landor Associates, Siegal & Gale and Enterprise IG. At RiechesBaird, Brew oversees all brand strategy and leads key relationships with clients that include Cisco, Emulex, Greenlee, Entergy and Equitable Resources. He is also the firm’s Energy practice leader.
Before entering brand consultancy, Brew was a journalist with the Financial Times of London. His passion for journalism remains; he is a frequent contributor to the Wall Street Journal and Forbes magazine. He also writes speeches on behalf of some of the world’s top-level business executives.
RiechesBaird is a brand creation and development firm that specializes in building the value of B2B companies. Unlike consulting firms that focus on business strategy and advertising agencies that focus on execution, RiechesBaird performs both to create strong, enduring brands, and integrates them seamlessly to drive growth. RiechesBaird has been ranked among “The Top 25 B2B Agencies in the U.S.” for seven years running by BtoB Magazine. The firm offers deep domain expertise by focusing on five major practice areas: energy, building products, manufacturing, life sciences, and technology. Clients include Entergy Corporation, American Airlines Cargo, Rohl, Pegasystems, Edwards Lifesciences and Linksys, a division of Cisco. For more information about RiechesBaird, visit www.riechesbaird.com or call 949-586-1200.