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Innovation Direct, Inc.

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Innovation Directâ„¢ Sends Access to Detailed Information on 10 Inventions to Wisconsin-Based Promotional Products Manufacturer

Miami, FL, October 10, 2010 --( Innovation Direct™, a South Florida-based leader in intellectual property licensing for well over a decade, has sent access to detailed information about 10 inventions to a Wisconsin-headquartered promotional products manufacturer. The company had previously signed a non-disclosure agreement for the concepts after having received preliminary, non-confidential information about them through Innnovation Direct™'s Innovation Direct To Industry™ program. Innovation Direct To Industry™ is a dynamic new product information delivery service targeted at manufacturers, marketers, and distributors.

Innovation Direct™'s trade show contingent had originally met the company's representatives during the ASI (Advertising Specialty Institute) Show 2010 in Chicago. After confirming that they would be interested in reviewing new product ideas from Innovation Direct™'s database on an ongoing basis, the Innovation Direct™ representative assigned to manage the company's Innovation Direct To Industry™ account prepared information on a cross-section of inventions in the household, automotive, and novelty categories, in accordance with the manufacturer's preferences.

"We are always pleased when a company deems the inventions on our roster to be of sufficient interest so as to sign a non-disclosure agreement," commented Peter Doran, Innovation Direct™'s Managing Director. "This obviously gives us the opportunity to share all available detailed design information with them, and puts the inventions in the best position to be the subjects of potential further interest."

The aforementioned Innovation Direct™ representative managing the company's Innovation Direct To Industry™ account will follow up periodically with his contact at the firm until definitive feedback is obtained on whether any of the concepts will be of further interest to them. Innovation Direct™ will facilitate and conduct any licensing discussions and negotiations that may arise out of such interest on behalf of the inventors.

About Innovation Direct™: Miami, Florida-based Innovation Direct™ has been a leader in the field of new product licensing and intellectual property transfer for more than a decade.

Contact Information
Innovation Direct, Inc.
Juan C. Blanco
305-255-3662, ext. 1000

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