Miami, FL, January 15, 2007 --(PR.com
)-- US Condo Exchange, LLC, www.uscondex.com, the online marketplace where more than 200,000 condos can be searched, compared and reserved online in real time, announced today that it has entered into a strategic partnership with Italian real estate powerhouse Pirelli & C. Real Estate (“Pirelli RE”), a firm with over €15 billion in real estate assets under management and a leadership role in a wide variety of real estate businesses throughout Italy and Central-Eastern Europe.
Through the partnership, Pirelli RE’s online real estate venture, www.casaclick.it, will showcase condos listed on US Condo Exchange, bringing the vast market of European buyers and extensive inventory of U.S. Condos. In addition, Casaclick will employ new, patented technology to feature streaming video content of US Condo Exchange properties at its hundreds of newspaper kiosks throughout Rome, Milan and other key cities, including planned interactive capabilities where passersby can simply click on kiosk screens to view potential vacation homes in South Beach, Las Vegas and more. For Americans interested in that dreamed-of apartment in Florence or Rome, they will now be able to access the best of Italy’s “condo” market on www.uscondex.com, thanks to the new relationship between US Condo Exchange and Pirelli RE.
This pairing is one more step in US Condo Exchange’s efforts to globalize the condo market and comes on the heels of a similar agreement with Primelocation, www.primelocation.com, the United Kingdom’s leading online real estate portal. “US Condo Exchange aims to eliminate all borders when it comes to condo marketing and transactions,” said Richard Swerdlow, Co-Founder and CEO of the U.S. Condo Exchange. “Through our partnership with Italy’s leading real estate conglomerate, we have opened up our condo inventory to Italians. We expect the ease with which Italians can now view and purchase American condos to result in exponentially increased sales to that market. Additionally, we are adding worldwide condo inventory which we believe will be interesting to our site users.”
According to the National Association of Realtors, Europeans already account for 58% of international home sales in markets such as Florida, illustrating the market for of vacation and second homes across the Atlantic. Furthermore, Pirelli RE is currently expanding its own reach to Germany and Poland.
“Italians are increasingly interested in condos, but up until now, there has never been an easy way to access condo information let alone conduct transatlantic transactions,” said Paolo Bottelli, CEO of Casaclick. “Condo Exchange facilitates the exchange of information like never before. At the same time, the best of Casaclick’s listings are now available to a much broader audience by having them showcased on US Condo Exchange.”
Now, Italian-speaking visitors may visit www.casaclick.it to “Esplora il mercato immobiliare,” translation: Explore the American Housing Market. What’s more, Casaclick will “push the net to go on the road” via newsstands, according to Mr. P. Bottelli, with the new interactive-shop-window patented technology making the condo market available “street by street regardless of whether you have a personal computer.”
“The condo market has never seen such exposure, and it couldn’t come at a better time,” added Richard Swerdlow, Chief Executive Officer of US Condo Exchange, “We continue to pursue key international alliances while adding new condo inventory to our exchange daily… this is just the tip of the iceberg.”
British residents may visit www.primelocation.com to access US Condo Exchange listings, and US Condo Exchange expects to unveil other key international alliances shortly.
Pirelli & C. Real Estate (“Pirelli RE”) is one of the leading players in the real estate industry in Italy and one of the most important in Europe, thanks to an innovative business model for the sector and a flexible and dynamic organization with the highest professional standards. Pirelli RE has become a leader in the management of real estate assets in Continental Europe. The company, listed on the Milan Stock Exchange since June 2002 (PRS.MI) and with about €15bn of AUM, is a subsidiary of the Pirelli Group, a large multinational industrial conglomerate listed on the Milan Stock Exchange The Pirelli Group businesses include Pirelli Tyres, Pirelli Labs, Pirelli Broadband Solutions, Pirelli Ambiente and indirectly stakes in telecom companies.
Condo Exchange, www.uscondex.com, is the first and fastest growing global advertising portal and listing service for condominiums. Condo Exchange currently has over 200,000 condos listed on its site located in the United States and in 40 countries around the world, valued at over $60 billion. The website cost-effectively delivers unparalleled international exposure to developers, brokers and for-sale-by-owners through the seamless distribution of its listings to a global network of real estate websites visited by over 15 million viewers per month. Condo Exchange also features a simple and automated self-listing process, and partners with major media companies to automate the listing of for-sale and for-rent condo classifieds.