Cincinnati, OH, January 14, 2007 --(PR.com
)-- Credit cards may rule the web - but all trends point to the fact that they are rapidly losing their popularity offline, thanks in large part to high fees and a growing desire by consumers to only spend what they actually have in their bank account.
Add that to the fact that debit - not credit - drives most economies outside of the United States - and you have the basis for a new way to buy online: Online Direct Debit.
Unlike online ACH, commonly known as "e-checks", online direct debit actually moves the money from the customer's bank account immediately, virtually eliminating the all too common occurrence of a "bounced" e-check due to insufficient funds. With e-checks, just like old-fashioned paper checks - the first one to hit the bank account, is the first one that gets paid.
Online Direct Debit provides a safe and cost effective way for ecommerce merchants to expand their business globally with minimal risk and expense, while providing the consumer a secure and user friendly way to shop online, using their preferred offline payment method.
BeyondACH.com has just released a new whitepaper, available in electronic .pdf format entitled “Direct Debit: Offline Trends + Online Trust = A Payment Solution for Web 2.0
An electronic copy of the paper is available after registration at http://www.beyondach.com