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CKR Interactive, Inc.

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Media Guru, Kasey Sixt, Talks to Healthcare Recruiters About the Importance of Online Video

Kasey Sixt, CKR Interactive’s Vice President of Branding and Social Media Initiatives, explains the advantages of online video as part of the recruitment strategy.

Campbell, CA, October 20, 2010 --( Global recruitment marketing agency CKR Interactive ( has found that online video is not just for those who seek instant entertainment, as it has now crossed over to the recruitment realm. In an interview with Lynn Jusinsky from Advance (, Kasey Sixt, the newly appointed Vice President of Branding and Social Media Initiatives, talks about the importance of online videos in the healthcare industry.

Kasey Sixt explains that through online video “You’re able to capture the emotion and the passion behind a facility’s mission, and for recruiting in the healthcare industry, let’s face it, everyone who’s come into healthcare has a higher calling.” Sandy Asch, Principal of Alliance for Organizational Excellence, a San Diego-based consulting company, who was also interviewed backs up Sixt by stating that “it creates that instant emotional connection that somebody wouldn’t get if they’re reading text on a career website.”

Online video can be an asset to a healthcare company’s recruitment mix when used correctly. Kasey has some excellent pointers on how to approach creating an online video presence, “a lot of times people are just very intimidated by the process, but if you work with people who have done it and understand it and make it easy for you, it really does help bring your story to life.” A recruitment marketing agency like CKR Interactive or a consulting firm with video knowledge and understanding of human resources and recruiting can be extremely beneficial in a company’s recruitment efforts.

The use of video and social media in general as part of the recruitment marketing mix is on the rise for employers. According to Jobvite’s 2010 Social Recruitment Survey conducted between May and June 2010, 46% of respondents plan to spend more on social recruiting in 2010 than 2009, and 83% of all respondents are now using or planning to use social media for recruiting in 2010 and beyond. Furthermore, according to Healthcare on Social Media News and, there was a 142% increase in the number of hospitals with YouTube channels between the end of 2009 and June 2010 – and the number is continuing to grow.

Sixt shares, “It’s about telling your own story effectively, it’s just identifying your advocates, identifying people who can really tell your story. The video should not include overly scripted individuals or people sitting down. People should be spontaneous and energetic; you want people to want to work for the company.” Sixt adds, “You don’t just stop with one corporate video. You’re a growing company, ever-changing, and it’s about keeping that content fresh.”

To learn more about CKR Interactive’s recruitment video solutions, visit:

or contact:
Skye Callan
Interactive Marketing Director
CKR Interactive
(408) 517-1400

About CKR Interactive
Founded in 2001, CKR Interactive is a global recruitment marketing agency delivering comprehensive services to today’s employers. Focusing on interactive solutions, the firm’s areas of expertise also include research and planning, creative development and marketing communications. With offices throughout California, Arizona, Texas, New York and Florida, and OneAgent ( partner agencies in the United Kingdom, Australia, China and India, the award-winning firm’s growing list of clients represents a range of industries, from healthcare/biopharm and high tech to government and hospitality/food service.

About Kasey Sixt
Kasey’s two decades of recruitment marketing and video production experience date back to Rogers & Associates, the recruitment advertising agency CKR Interactive’s CEO Curtis Rogers co-founded, which she joined during the agency's early days. She relocated from Silicon Valley to Los Angeles when Rogers & Associates was sold to TMP Worldwide and then stayed on with the agency for several years as a division president. Most recently, Kasey worked with J. Morrison Group and reelPOWERED Productions helping organizations across the globe better tell their corporate story utilizing special events, social media and online video. She holds a B.S. in Communications and TV/Film from Ball State University.

Contact Information
CKR Interactive, Inc.
Skye Callan

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