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Internal Communications Planning Demystified: Expert David Grossman Releases New Free E-Book, "Mastering the Art of Messaging"

The Definitive Road Map to Driving Organizational Success through Strategic Internal Messaging

Chicago, IL, October 21, 2010 --( Despite all the pressures of our fast, demanding world-where employees often feel disconnected and leaders struggle to articulate overall strategy and priorities-some companies are thriving, motivating their employees, and generating enviable successes. So what’s their secret? Strong leadership that understands the importance, value, and art of great communication. But the truth is great communication isn’t really a secret. It’s a skill that anyone can learn, that anyone can master, and that any company and its leaders can use to thrive. In his new ebook, Mastering the Art of Messaging, internal communications expert David Grossman lays out the essentials of a great strategic internal messaging plan with the end goal of helping leaders and communicators create clear, consistent, and credible messaging that connects to target audiences.

“I based Mastering the Art of Messaging on the award-winning strategies of The Grossman Group’s messagemap,” said Grossman. “And I know from years of experience that consistent implementation of these strategies is directly responsible for new levels of employee engagement, for the successful implementation of corporate-wide changes, and for measurable business growth at some of the world's most respected and valued companies that are leading in the area of communication (and business results).”

In Mastering the Art of Messaging, leadercommunicators learn not only how to identify core messaging, but also how to shape it differently for disparate employee groups, how to align team leadership, and other essentials for creating strong leadership through messaging.

Additionally, Grossman highlights what a strategic messaging plan should encompass (and what it shouldn’t), how to identify the right tone and content, what media are appropriate for which messages, and other essential elements that ensure consistent and effective communication.

To download Mastering the Art of Messaging, visit To learn more about The Grossman Group and its founder and president David Grossman, visit

About David Grossman
Leading consultant, speaker, and author David Grossman, ABC, APR, Fellow PRSA, is one of America’s foremost authorities on communication inside organizations. As president and founder of The Grossman Group, David has worked with Fortune 500 clients such as Cisco Systems, Heinz, Intel, Lilly, Lockheed Martin, Rockwell Automation, McDonald’s, and Virgin Atlantic. David, who currently teaches the only graduate-level course in internal communications in the U.S. at Columbia University, was recently named to USA Today’s corporate management and leadership CEO panel and was a finalist for the 2009 NGLCC Wells Fargo Business Owner of the Year Award. A summa cum laude, Phi Beta Kappa graduate of the University of Wisconsin-Madison with an honors degree in journalism and a master’s in Corporate Public Relations from Northwestern University, David began his career as a journalist, working in radio news and television. Visit for articles and more.

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