RidgeTek Launches CRM and Business Intelligence Software & Services for Small and Mid-Market Businesses

Small and Mid-Market businesses now can obtain the same results as do larger companies in the areas of CRM and Business Intelligence. Ridge has designed a set of consulting services and solutions that are scaled and priced appropriately for the smaller organizations yet provide the same capabilities and results as the more expensive solutions in boosting company revenue and profits.

Bethel, CT, October 25, 2010 --(PR.com)-- RidgeTek, a provider of IT consulting services, announces the launch of their line of services and software for smaller companies. These services are designed for the small and mid-market businesses who want to maximize the productivity of their sales and marketing efforts. Consulting services focus on guidance and solution selection that result in the proper Customer Relationship Management (CRM), Business Intelligence (BI) or knowledge management solution.

“Companies typically do not really understand the key drivers of their own sales environment nor do they manage their sales and marketing processes so that they maximize revenue and profits,” says Rick Davey, CEO of Ridge. “We now can bring the same level of analytics and process management to these businesses at a reasonable cost without sacrificing capabilities.”

Moreover, "company executives of smaller businesses do not have the time, nor technical resources to bring to bear on the CRM or BI selection needs and processes,” says Rick Davey, “By not selecting the right CRM or Business Intelligence product wastes money, becomes a distraction to the organization and worse, it doesn’t fulfill on the promise of more sales, more profit.”

Ridge’s CRM initiatives are centered on three major functions of CRM: Sales Force Automation, Marketing and Customer Support and Knowledge systems. Using Ridge's consultative approach to understanding the company’s needs, selection of the solution(s) and implementation helps the company to realize the benefits of a well-designed integrated CRM program. Ridge does not promote any one CRM solution, but using their extensive knowledge of CRM and CRM solutions in the marketplace can suggest and implement the most appropriate application for the situation.

Companies are starved for accurate and insightful information about their business. Much of the information readily available today comes from existing operational systems that process their orders, inventory or financial systems. Yet this information typically lacks actionable knowledge that a company can use to increase sales or profits. Business Intelligence solutions today change that lack of knowledge via new BI tools that are low cost, easy to implement and can with the proper guidance produce pin point analyses that assist the company so they make smart business decisions.

About Ridge Group LLC

Since 1998, RidgeTek (www.RidgeTek.net) has been providing innovative IT consulting and software solutions to its customers around the US. In addition to providing consulting leadership in Customer Information Systems (CRM) and Business Intelligence solutions, Ridge also provides a range of IT services to help businesses achieve their goals in marketing, sales, call center management, and knowledge management. The firm has unique capabilities in applying technology and business process solutions to help "Make Companies Smarter". These include CRM Sales Force automation, CRM Marketing, database / data warehouse, data mining, data visualization and web applications. These services and consulting efforts have helped corporations to maximize their revenue and profits.

Headquartered in Bethel, CT, Ridge is proud to serve a variety of corporate clients across all industrial segments, most notably companies in the consumer packaged goods, retailing, manufacturing, healthcare and professional service provider industries. For more information about Ridge and their services visit www.RidgeTek.net or call 203.493.1002.

Jim Morran