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Concentra SVP and CMO Shows How to Change the Patient Experience at DFW American Marketing Association Luncheon


Dallas, TX, October 26, 2010 --(PR.com)-- The DFW American Marketing Association presents “Building Company Culture around the Patient Experience” for the associationʼs Dallas Executive Luncheon on Wednesday, November 17, 2010 at 11:15am to 1:00pm. This presentation will highlight the specific tactics and challenges that were a part of Concentraʼs four-year marketing campaign which included changing the companyʼs mission and rethinking the way Concentra is presented, marketed, communicated and branded.

Concentraʼs Chief Marketing Officer and Senior Vice President of National and Mid-market Sales, John deLorimier, will be on hand to discuss how his company is transforming the healthcare industry by focusing on improving the patient experience. deLorimier will provide information on best practices for colleague engagement, key marketing elements, the importance of utilizing survey information and how to look to other industries for inspiration.

The cost for this event is $28 for DFW AMA members, $38 for non members and $20 for student members who register before 10pm on November 16. The cost for the event after November 16 will be $38 for DFW AMA members, $48 for non members and $20 for student members. For more information and to register, visit http://bit.ly/9LSp7R.

Event Summary
Who: John deLorimier, SVP and CMO Concentra
What: DFW AMA Dallas Executive Luncheon When: Wednesday, November 17, 2010 at 11:30am-1:00pm
Where: Brookhaven Country Club 3333 Golfing Green Dr Farmers Branch TX 75234
Why: Concentraʼs Chief Marketing Officer and Senior Vice President of National and Mid- market Sales, John deLorimier, will share how his company is transforming the healthcare industry by focusing on improving the patient experience. deLorimier will provide best practices for colleague engagement, key marketing elements, the importance of utilizing survey information and how to look to other industries for inspiration.
Cost: Before 10pm, November 16: $28 members, $38 non members, $20 student members. After November 16: $38 members, $48 non members, $20 student members.
Registration: http://bit.ly/9LSp7R

John deLorimier joined Concentra in 2005 and directs the companyʼs marketing and communications activities. He is responsible for integrating functions such as communications, sales training, branding and positioning and new product launches. Mr. deLorimier earned both undergraduate and graduate degrees from Virginia Tech.

About the D/FW AMA:
The D/FW American Marketing Association (D/FW AMA) is the number one resource for marketing professionals and students in the Dallas /Fort Worth Metroplex with over 600 members. The D/FW AMA offers more than 60 informative and educational events annually in Dallas and Fort Worth, with nine Special Interest Groups (SIGs) focusing on specific marketing areas (Healthcare, Multi-Cultural Marketing, Non-Profit, Small/Medium Business and Telecom) or practices (Branding, Marketing Research, New Media, etc.). The Chapter also offers a Professional Development SIG and a Mentor Program to help strengthen the skills and effectiveness of marketing professionals in transition. Recent keynote speakers include: Radio Shack, Mary Kay, Kimberly-Clark, Kodak, Chevrolet, The Container Store, Fossil, Southwest Airlines, JC Penney, Fluor and La Quinta Hotels and Inns. For more information, go to: www.dfwama.com.

About the AMA:
The American Marketing Association (AMA) is the professional association for individuals and organizations who are leading the practice, teaching, and development of marketing worldwide. Our principal roles are: Connecting: The AMA serves as a conduit to foster knowledge sharing.
Informing: Providing resources, education, career and professional development opportunities. Advancing: Promoting/ supporting marketing practice and thought leadership. Through relevant information, comprehensive education and targeted networking, the AMA assists marketers in deepening their marketing expertise, elevating their careers and ultimately, achieving better results. For more information on the American Marketing Association please visit www.MarketingPower.com.

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Contact Information
DFW American Marketing Association
Raquel Daisy
817-903-3086
Contact

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