kour&kour Rebrands Istishari Hospital as It Shifts Focus to Patient Care. Istishari Hospital – Redefines Patient Care.

Amman, Jordan, November 03, 2010 --(PR.com)-- kour&kour., the independent brand, marketing & consulting firm, is proud to announce the launch of a new brand for Istishari Hospital, one of the best equipped, private community hospitals and medical institutions in Jordan and the Middle East region. The hospital is committed to providing superior healthcare services and facilities to more than 100 patients seeking personalized and attentive care. The Istishari Hospital rebranding marks its shifting focus to patient care and its drive to expand its global presence in the USA, Asian, African, and Gulf markets.

kour&kour is responsible for creating the architecture, visual identity, and brand voice guidelines for the new brand. The new brand distinguishes the hospital as a caring institution from the standard healthcare and tackles the misconception that the institution only supports in-patient care.

Based on the theme, “Raising Standards in Patient Care,” kour&kour also developed the brand strategy, positioning, core signature, and identity system to position the hospital as the ideal location for attracting medical tourists from around the world in different healthcare specialty areas. The new identity is conveyed by a pure and clear blue colour palette, complemented with a bold white and blue typography, which reinforces the hospital’s ambitious goal towards redefining patient care and fuelling medical tourism and economic growth.

“The Istishari Hospital plays a vital and strategic role in contributing to the spectacular medical tourism growth of Jordan,” said Mirna Kour Fanous, Partner of kour&kour Healthcare. “We are proud that we have been able to support Istishari Hospital in their strategy to become a cornerstone of the nation’s healthcare and economic success.”

The new identity will be introduced in various corporate collateral in the coming months, while the new website (www.istisharihospital.com), serves as the first step in revealing the identity.

For more information please contact:
Aya Abdin
Tel: +962 6 592 89 62
Email: ayah.a@kourkour.com

About kour&kour
kour&kour (www.kourkour.com), is an independent, innovative strategic brand, marketing and business consulting firm. The firm combines strands of marketing, brand and management consultancy to deliver true competitive advantage by helping brands and businesses become more focused and more valuable.

With its partner collaborative style, kour&kour works with its clients to drive business transformation and performance by creating brands that are more innovative, progressive, and dynamic than their competitors. kour&kour’s holistic approach to marketing led business strategy and branding is a balance of rigorous, business-driven thinking and exceptional creativity. Its work spans the full breadth of marketing, communication, branding and business operation services, including research, positioning and architecture, naming and writing, corporate identity and consumer packaging design, branded experience, brand equity management, brand engagement, and interactive and digital branding among others.

kour&kour’s current and past clients include Audi, Abu Khader Group, Altajamouat, Autobus, Bayer, Cadillac, e-Points, Ferragamo, Ferring Pharmaceuticals, Jordan Steel, Ministry of ICT-Jordan, National Paints, Nuqul Automotive, Offtec, Porsche, Silatech, Volkswagen.

About Istishari Hospital
Istishari Hospital is a 108-bed private community hospital committed to providing the highest quality patient care and service to Jordan and the world. It provides comprehensive diagnostic and treatment options, state-of-the-art facilities, and personalized patient care and service. Its doctors, who have trained at top universities including Harvard, Johns Hopkins, and the Royal College of Surgeons (UK), are not only leading surgeons and researchers, but are also compassionate practitioners dedicated to our vision of superior patient care.

Tareq Joseph
+962 6 5928962