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Starr Tincup Lures Record Label Professional to B2B Marketing


Dan McCarron moves away from music industry to establish career in B2B marketing.

Fort Worth, TX, January 19, 2007 --(PR.com)-- Starr Tincup, an integrated marketing firm for business-to-business software and services companies, announced today that Dan McCarron has joined the firm. Dan is currently focused on client support and will most likely concentrate on account management. He is also the newest member of the Starr Tincup triathlon team that is currently training to complete the Olympic-distance Lavaman Triathlon in Kona, Hawaii, on April 1, 2007, and raising money for the Leukemia and Lymphoma Society and their Team in Training program.

“Dan McCarron’s hire represents our strong commitment to building a team with diverse backgrounds and experiences,” said Bret Starr, principal and co-founder of Starr Tincup. “His tenure as a top-flight music industry executive and talent liaison will lend a level of communications expertise to our firm that is unrivaled in our business sector. Some other firms can say they hired an account manager from Agency.com. We can say we hired the guy that signed Afroman to a major label.”

Prior to joining Starr Tincup, Dan worked for Universal Records in New York where he identified new talent and headed up the market research department. There he worked to discover and launch new artists while keeping the label at the forefront of the music industry. As an artist and repertoire man at Universal, Dan worked with artists as they joined the label and also launched radio and marketing campaigns for those artists.

“Dan gained vast experience in the music industry in New York, and he comes to our firm with a big city mentality,” said J. William Tincup, principal and co-founder of Starr Tincup. “We’re glad he’s back in Texas, and even happier that he’s working with us at Starr Tincup.”

Dan grew up in Austin, Texas, and attended Southwestern University where he earned his bachelor’s degree in biology and chemistry.

About Starr Tincup

Starr Tincup is an integrated marketing firm for business-to-business software and services companies. They help clients market smarter so they drive more revenue with better marketing ROI. Their scope of services includes consulting and planning, market research, sales and marketing infrastructure implementation and marketing program execution.

For more about Starr Tincup, visit their website at www.starrtincup.com or read their blog at http://starrtincup.blogspot.com.

Media Contacts
Bret Starr
Principal and Co-Founder
817.204.0388
starr@starrtincup.com

J. William Tincup
Principal and Co-Founder
817.204.0400
tincup@starrtincup.com

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Contact Information
Starr Tincup
Bret Starr
817.204.0388
Contact
www.starrtincup.com

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