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CIMB Autoworld Car of the Year Awards Opens Online Voting

Malaysian readers to have a say in a car award for the first time ever.

Kuala Lumpur, Malaysia, November 05, 2010 --( Like most awards, the inaugural CIMB Autoworld Car of the Year Awards 2010 has a panel of judges to evaluate and score the merits of every participating car to ensure that only the best car wins. Where the similarity ends with others, however, is that the CIMB Autoworld Car Awards also gives its readers a say in who wins.

Online voting for the CIMB Autoworld Car Awards 2010 has begun, and for the first time ever, Malaysian readers get to voice out their preference on which car out there is the car that truly defines the motoring calendar year. Voting period takes place throughout the entire month of November, and upon the closing of votes on 30 November 2010, the voting tally will then be combined with the judge’s scores for the final verdict of the awards.

This unprecedented means of evaluation allows the readers and judges to arrive at a "consensus" of sorts, which gives the CIMB Autoworld Car Awards an extra edge in credibility for the reader’s consideration. Users will have the choice of voting for their favourite car in each category, and at the end, the car that picks up the highest number of online votes will then be given a special Autoworld Members’ Choice Award as recognition of the model’s popularity amongst the online masses.

As a reward for their participation, voting readers will also stand a chance to win a cash prize of RM300. At the end of voting, three readers with the best matching votes to the final result will be declared as winners and be invited to the award dinner in January 2011 as well as awarded with the cash prize. The mechanics of the contest are simple, and there are no slogans needed. The only requirement is that the voter is a registered member, which can be done for free.

In recognition of its unique approach, a number of top local websites have stepped up to help promote the award as online partners., whose founders Richard Tan and K.S. Wei actually started, was among the first to declare its support, exposing this award to its 40 million viewership base.

Also helping out are partner websites, namely Tyrepac,, and iProperty. Tyrepac is Asia's first and largest online tyre portal dedicated to the consumers of Asia. It runs dedicated tyre portals with the aim of providing Asian consumers with a central platform to research and buy tyres online. website offers the largest online database of properties for sale and rent in the country. Meanwhile, is an enthusiast website with strong ties to various car clubs in Malaysia.

Exposure on the printed media is also given via SME Magazine, Fastlane, and Auto Touch. SME Magazine is circulated throughout South East Asia, being the region’s best selling magazine and read by business owners and entrepreneurs. Singapore-based publication Fastlane is a motoring enthusiast magazine while Auto Touch is the leading road safety-centric motoring magazine in Malaysia.

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Jaime Cheng

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