Toronto, Canada, November 08, 2010 --(PR.com
)-- WSI, the world’s #1 digital marketing consulting firm, participated in the 5th edition of the Digital Marketing First Conference, organized by Best of Publishing, owner of the magazine Inside Digital Media and the #1 e-news website in Belgium www.digimedia.be. The event, which took place on October 28 at the Tour & Taxis in Brussels, featured Internet marketing and social media experts from around the world. WSI was among those that participated in the event as two WSI experts (Feras Alhlou from California and Dominique deCoster from Belgium) joined the conference as speakers.
Dominique deCoster, a local WSI Consultant, delivered a presentation entitled “Will you stay in business without Digital Marketing?” in which he discussed the importance of leveraging new media tools and technologies to stay competitive in today’s market.
“Digital media is a fast-changing channel and its explosion into our environment has transformed the way people interact with each other online,” says Dominique deCoster of WSI. “For this reason, we’re seeing companies adjust the way they advertise and communicate to their target audience, shifting their offline media to online – a process we call ‘digitization’. Considering the growing population of Internet users, specifically social media users, it is critical that companies tap into new growth opportunities by leveraging digital media in their marketing strategy. We strongly believe in educating the business community on how to best utilize today’s new media tools and technologies to enhance and monitor their brand reputation, drive more qualified traffic to their website, generate increased online leads and ultimately boost their bottom line.”
Feras Alhlou, WSI Consultant based in California, was a keynote speaker whose presentation was entitled “Web Analytics - Leverage the Power of Data and Take Action”. Feras also shared insightful information as part of an experts panel entitled, “Are you looking for performance? CPM, CPC, CPA ... what should you buy?”
“If companies have already jumped into the arena of digital marketing with search engine optimization, content marketing and social media management, then continuously monitoring, measuring and evaluating the impact of those marketing campaigns become vital,” Feras Alhlou of WSI says. “The use of web analytics to measure the effectiveness of campaigns and optimize a company’s marketing spend is a ‘must’ in their marketing plan. In my presentation I discussed the practice of web analytics and how companies can leverage the power of web data.”
More than 3,000 marketing professionals were expected to convene for the conference, many of whom attended WSI’s presentations to gain a strong understanding of digital media and web analytics and the importance of integrating these strategies into an online marketing plan.
WSI also participated in the conference tradeshow as an exhibitor. Local WSI Consultant and WSI Advisory Council member Miko Kershberg helped facilitate the tradeshow booth.
“We were very pleased with the turnout of attendees at the conference,” says Miko Kershberg of WSI. “The feedback we received after the presentations was overwhelming as marketing executives and specialists shared their interest in re-evaluating their marketing strategy to incorporate some of the digital marketing techniques discussed in our presentation. There is a keen interest among marketing professionals to utilize a mix of paid search advertising, search engine optimization (SEO) and social media to increase their online visibility.”
Ron McArthur, President of WSI, says, “According to ZenithOptimedia, in 2010 online advertising spending in Belgium increased 10% over last year, and by 2011 it will leap by 25%. It is evident that digital marketing is growing at a rapid pace. Our WSI Consultants have been trained by industry leaders, such as Google, to deliver high quality digital marketing solutions to their client base. As an organization, we also advocate knowledge sharing, which is why we are honored to have been given the opportunity to speak at the Digital Marketing First Conference alongside so many other digital media experts.”
Since its inception, Digital Marketing First has become the largest conference of the marketing industry and new media in Belgium. An event exclusively intended for professionals, Digital Marketing First featured 100 exhibitors, more than 75 workshops and 8 keynote speakers.
For more information about WSI, please contact Valerie Brown-Dufour at 1-905-678-7588 ext. 1370 or firstname.lastname@example.org.
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