VisionPoint Marketing
VisionPoint Marketing

VisionPoint Marketing Completes Website Redesigns for Affordable Care, Inc. and Affordable Dentures

Kinston Dental Services Organization’s Website Features Improved Search.

Raleigh, NC, November 06, 2010 --( Diane Kuehn, president and CEO of VisionPoint Marketing (, has announced that the firm has completed a website redesign project for longtime client Affordable Care, Inc. ( and its consumer website, Affordable Dentures ( The company provides dental care at an affordable price through its dental practices in 37 states.

VisionPoint Marketing redesigned the two websites using the ExpressionEngine content management system platform to include user-friendly and location-based searches in their new location search tool. Both of the new websites were optimized for the search engines and within three months have already produced positive results, including a more than 1/3 increase in traffic, a 1/5 decrease in bounces off the site, and a 45 percent increase in time on site.

“We are pleased with the results of the VisionPoint redesign,” said Adam Siegel, vice president of marketing and business development at Affordable Care, Inc. “Our results versus prior years are noteworthy, both in term of unique visitors and average time spent on the site. VisionPoint also built in good user-flexibility through the deployment of the ExpressionEngine content management system.”

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- Part of a group of affiliated practices totaling over 150 centers, operating in 37 states across the United States, Affordable Care, Inc. has operated in Kinston, N.C. for 35 years.

About VisionPoint Marketing:
VisionPoint Marketing provides strategic consulting, development, and execution of online marketing solutions for mid-sized organizations. Recognized as a leader in integrated marketing programs, VisionPoint Marketing specializes in web design, search marketing, branding, social media, email marketing, and web statistics analysis and planning. A minority and woman-owned business headquartered in Raleigh, N.C., VisionPoint Marketing received the Greater Raleigh Chamber of Commerce’s Pinnacle Business Award for Steady Growth and Profitability, recognizing the firm’s outstanding growth and sustained success. For more information, please visit, or call (919) 848-2018. Send inquiries to

Jake Potter
MMI Public Relations
(919) 233-6600

VisionPoint Marketing
Patty Briguglio