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DFW AMA’S Marketing Jam – A Resounding Success

The DFW AMA hosted its first Marketing Jam conference in Dallas at the House of Blues with more than 100 attendees, seven roundtables and guest speaker, John Sabel of Walt Disney Studios.

Dallas, TX, November 06, 2010 --( On Wednesday, Oct. 27, the Dallas Fort Worth American Marketing Association (DFW AMA) hosted its first-ever marketing conference, Marketing Jam, at the House of Blues in Dallas, Texas.

The event proved to be a success with more than 100 marketing professionals in attendance. The event also included seven industry-specific roundtable sessions facilitated by local marketing experts covering digital marketing, social media, mobile marketing, events, public relations and more. The evening concluded with John Sabel, Executive Vice President of Motion Picture Creative Print Marketing for Walt Disney Studios, sharing his extensive portfolio and speaking about his experience and promotion of Disney movies nationwide.

“For the DFW AMA’s first Marketing Jam, it seemed a great success – lots of great learning, sharing and networking at a great venue. As a mom of three little ones, I loved hearing from John Sabel about his marketing of the Toy Story 3 movie earlier this year,” Michelle Metzger of Pierpont Communications remarked. Metzger also hosted the PR in 2010: Don’t Take a Knife to a Gun Fight! roundtable session.

Attendee and DFW AMA member Fay Fleming said, “Attending Marketing Jam was like walking into a buffet bar of brilliance. There were so many different topics that you could get a “deep dive” into from a different array of marketing professionals.”

Marketing Jam is the DFW AMA’s signature event. It is comprised of six hours of intense educational, networking and learning opportunities. With the support of sponsors, volunteers and industry experts this year’s event paved the way for future conferences. More information, videos and photos can be found on the DFW AMA website at

About the DFW AMA:
The DFW American Marketing Association (DFW AMA) is the number one resource for marketing professionals and students in the Dallas Fort Worth Metroplex with over 600 members. The DFW AMA offers more than 60 informative and educational events annually in Dallas and Fort Worth, with nine Special Interest Groups (SIGs) focusing on specific marketing areas (Healthcare, Multi-Cultural Marketing, Non-Profit, Small/Medium Business and Telecom) or practices (Branding, Marketing Research, New Media, etc.). The Chapter also offers a Professional Development SIG and a Mentor Program to help strengthen the skills and effectiveness of marketing professionals in transition. Recent keynote speakers include: Radio Shack, Mary Kay, Kimberly-Clark, Kodak, Chevrolet, The Container Store, Fossil, Southwest Airlines, JC Penney, Fluor and La Quinta Hotels and Inns. For more information, go to:

About the AMA:
The American Marketing Association (AMA) is the professional association for individuals and organizations who are leading the practice, teaching, and development of marketing worldwide. Our principal roles are:

Connecting: The AMA serves as a conduit to foster knowledge sharing.
Informing: Providing resources, education, career and professional development opportunities.

Advancing: Promoting/ supporting marketing practice and thought leadership.

Through relevant information, comprehensive education and targeted networking, the AMA assists marketers in deepening their marketing expertise, elevating their careers and ultimately, achieving better results. For more information on the American Marketing Association please visit

Contact Information
DFW American Marketing Association
Melyssa Prince

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