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SmashVenture LLC.

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Smashburger Offers New Butterfinger® Häagen-Dazs Shake Beginning Nov. 15, 2010; Also Beginning Nov. 15, Pick Up a Smashburger Holiday Gift Card


Smashburger, a nationally acclaimed industry-leading "better burger" restaurant, is shaking up its menu with a nationwide rollout of the new Butterfinger® shake available from November 15, 2010 through January 15, 2011. When ordering a delicious Butterfinger® shake, guests can pick up a Smashburger holiday gift card—a great stocking stuffer.

Kalamazoo, MI, November 10, 2010 --(PR.com)-- Smashburger, a nationally acclaimed industry-leading "better burger" restaurant, is shaking up its menu with a nationwide rollout of the new Butterfinger® shake available from November 15, 2010 through January 15, 2011. The new Butterfinger® shake is made with Häagen-Dazs ice cream and Butterfinger® candy bars blended together to create the a delicious complement to any Smashburger meal.

When ordering a delicious Butterfinger® shake, guests can pick up a Smashburger holiday gift card—a great stocking stuffer. For every $25 holiday gift card purchased, customers will receive a $5 holiday Smashbuck good for a one-third pound Smashburger or $5 off a future visit. This offer is available from November 15, 2010 through December 31, 2010.

Smashburger, named for the cooking method used to create the perfect burger, are a quarter-pound, one-third or half-pound ball of 100-percent—fresh, not frozen—Certified Angus Beef smashed on a flat grill to sear in the juicy flavor. To further the “better burger” experience, Smashburgers are served on a toasted artisan bun and topped with a selection of real cheeses, the freshest produce and top-quality condiments.

Although known for its savory burgers, Smashburger also offers delicious Smashchicken sandwiches, Smashdogs and Smashsalads – as well as delectable sides such as haystack onions, veggie frites, sweet potato Smashfries and rosemary and garlic-seasoned Smashfries.

About Smashburger
Denver-based Smashburger is a fast-casual restaurant designed to be every city's favorite place for burger’s and was named a 2009 Hot Concepts! award winner by Nation’s Restaurant News. Developed and owned by private equity and concept-development firm Consumer Capital Partners (CCP), Smashburger develops both corporate and joint venture partner stores. The company has sold franchise agreements that will total more than 500 locations over the next five years. Smashburger’s Smashsides, which include Haystack Onions, Smashfries, Sweet Potato Smashfries, Fried Pickles and veggie frites, were featured on the Food Network’s Unwrapped series in May of 2010. To learn more, visit www.smashburger.com.

About Consumer Capital Partners
Denver-based Consumer Capital Partners (CCP) is an innovative private investment and concept development firm focused on multi-unit retail businesses, primarily in the restaurant, liquor, food, and leisure industries. CCP has deep experience in the fields of private equity, brand, concept and product development. To learn more about CCP, please visit www.consumercp.com.

About SmashVentures, LLC
Kalamazoo-based SmashVentures, LLC is owned by Terry and Jean Henderson. The Hendersons are accomplished restaurateurs who are committed to providing Kalamazoo's favorite burger. They have owned and operated several successful multi-unit dining concepts in Western Michigan. In addition to Smashburger, the Hendersons currently operate Fire Bowl Café and The Wine Loft in Kalamazoo. Additional Smashburger locations are planned to open in the greater Kalamazoo area, Battle Creek and Lansing.

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Contact Information
SmashVenture LLC.
Katie Hallin
269-323-1300 Ext.220
Contact
www.smashburger.com

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