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eRevMax Inc.

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eRevMax Appoints eCommerce Specialist for RateTiger’s Corporate Market

RTCorp made available to Corporate Travel Buyers.

London, United Kingdom, November 11, 2010 --( eRevMax has appointed Keith Watson as VP Corporate Product to lead the growth of RTCorp, RateTiger’s rate shopping system for hotel groups, corporate travel buyers and travel websites.

Formerly the owner and director of Internet Retail Technologies, specialising in search engine optimisation (SEO) and web sales and development, Keith will lead the strategic development and positioning of RateTiger within corporate travel markets. Prior to Internet Retail Technologies, Keith was sales manager for IDeaS Revenue Management and has experience in online distribution and PMS following successful roles at WorldRes, and PMS companies Ramesys and Hotel Information Systems (HIS).

RTCorp provides rate shopping information that will help monitor hotel rates in both real-time and scheduled reports. Automated alerts filter the data into exception reports and deliver those to the appropriate manager for auctioning or directly to the supplier.

Both travel bookers and online travel agents can monitor hotel rates across multiple channels to ensure that prices are reflective of negotiated rates or conform to contractual agreements. The tools assist hotel group headquarters’ to monitor all rates for the portfolio across multiple channels and how each property compares with its competitive set. This data can be extracted from over 600 travel websites and the Global Distribution Systems (GDS).

“RTCorp is becoming a much needed product for the travel industry as more businesses begin utilising specific market intelligence data for pricing strategies and purchasing decisions,” said Keith Watson, VP Corporate Product, eRevMax. “Increasing competition between consumer price comparison websites and negotiated corporate rates require travel suppliers to become more competitive and travel buyers to become savvier with hotel rates. RTCorp gives businesses the control over pricing that hasn’t been there within ecommerce and will mark the beginning of more innovative pricing strategies for the hospitality market.”

Sascha Hausmann, CEO, eRevMax said, “Keith brings specialist ecommerce knowledge that will help us to better serve our corporate customers. He will help to even better utilise our market intelligence data and thus develop additional product offerings in the area of business intelligence.”

Keith Watson, VP Corporate Product will be based in eRevMax’s European headquarter in London.

About eRevMax International:
eRevMax International is a pioneer in the field of online benchmarking and channel management for the hospitality industry. The company integrates directly with over 600 travel sites, CRS, PMS and RMS companies to provide hoteliers with ultimate revenue and distribution management tools.

RateTiger, by eRevMax, has become the industry’s benchmark for rate shopping; revenue management and online channel management. Hoteliers save time and money running competitor price benchmarking reports and simplifies complex rate and availability updates across multiple online channels. RateTiger also offers premium reporting, distribution automation tools and OTA/XML connectivity.

eRevMax, founded in 2001,is now operating in over 65 countries and 750 cities. The company is headquartered in Dublin, Ireland, with regional offices in Orlando, U.S., London, UK, a technical development centre in India as well as six sales offices in mainland Europe. eRevMax currently employs more than 170 people across the globe, rapidly expanding across the European, American and Asian markets. For more information please visit

For further information, please contact Ryan Haynes on +44 (0) 7825 66 15 75 or email to

Contact Information
eRevMax - RateTiger
Ryan Haynes
+44 (0) 7825 661575

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