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Innovation Direct, Inc.

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Innovation Direct™ Enjoys Productive and Successful Visit to 2 Foremost Automotive Industry Trade Shows

Miami, FL, November 12, 2010 --( Innovation Direct™, a Miami, Florida-based leader in the intellectual property licensing field since 1997, recently partcipated in the 2 foremost trade shows in the automotive industry, the SEMA Show and AAPEX. The two exhibits ran semi-concurrently in Las Vegas, Nevada, with the SEMA Show occupying the 4 day span of November 2nd-5th and the AAPEX proceedings stretching from November 1st-3rd. As has been the case for the previous 7 years, Innovation Direct™ fully embraced the opportunity to walk the aisles of both events, which featured the leading manufacturers in a multitude of categories from all over the world.

The SEMA (Specialty Equipment Manufacturers Association) Show was extremely well-attended and spectacularly accessorized, as customary. The particularly valuable aspect of this exhibit is that it manages to expertly balance the equation of quality and quantity each year. With an abundance of over-sized exhibits and a variety of eye-catching new automobile designs prominently on display from the world’s leading auto makers, the SEMA Show certainly does not lack in style. By the same token, with an overflow of exhibitors interested in doing business and enhancing their current product lines, the event also offers plenty of substance.

The AAPEX (Automotive Aftermarket Products Expo) Show, the “nuts and bolts” component of the SEMA/AAPEX trade show pairing, has also been a productive staple of Innovation Direct™’s itinerary for several years. The AAPEX event features the leading manufacturers and marketers of the multi-million dollar automotive aftermarket and serves as a less visually stunning yet just as productive networking forum. This year’s proceedings brought about new opportunities to speak with a variety of exhibitors that Innovation Direct™ hopes to integrate into their dynamic new product information delivery service, Innovation Direct To Industry™, as soon as possible.

"The SEMA and AAPEX shows certainly served as fitting events to close out the Licensing Direct™ 2010 trade show ledger," commented Peter Doran, Innovation Direct™'s Managing Director. "With the extensive amount of automotive-related inventions on our roster at any given time, we certainly see these shows as potentially valuable opportunities for many of those products."

Innovation Direct™ will conduct appropriate follow-up with any of the companies that are receptive to reviewing invention information from the Innovation Direct™ roster and will manage interest displayed in any of the product concepts up to and including the licensing agreement negotiation phase.

About Innovation Direct™: Miami, Florida-based Innovation Direct™ has been a leader in the field of new product licensing and intellectual property transfer for more than a decade. Innovation Direct™ attends multiple industry-leading trade shows each year on behalf of the inventions it represents.

Contact Information
Innovation Direct, Inc.
Juan C. Blanco
305-255-3662, ext. 1000

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