Veteran Sports Marketer Chris Weiller Joins My Sports Dreams LLC

Will Spearhead Company’s Strategy in Youth Sports and Expand Partnerships Nationwide

Bedford Hills, NY, November 13, 2010 --( My Sports Dreams, LLC, the leading provider of “product-less” fundraising programs for athletic teams at the college, high school and youth levels, announced today that sports marketing veteran Chris Weiller has joined the company as Vice President of Youth Marketing and Partnerships. Chris’s resume includes building partnerships and launching marketing initiatives for organizations like the NBA, the New York Knicks, the Charlotte Bobcats and the Ganassi Racing team.

"The addition of Chris to our management team marks another important milestone in the evolution of our young company,” said Jon Goldman. "Nationwide, athletic budgets have been sliced to the bone as a consequence of the brutal economic environment and the strain on local tax revenues. Our marketing mission is to make sure that every team and every coach in the country knows it’s possible to recover the thousands of dollars they’ve lost through funding reductions. We believe Chris can help us get this done, especially in the huge youth sports community.”

Weiller's career spans legendary properties like the Knicks and Madison Square Garden to start-ups and grass-roots efforts like the Jr. NBA, which ultimately attracted over one million participants across the country. With My Sports Dreams, Weiller will be charged with leading the company’s efforts in the youth sports market place (i.e. “travel teams”) as well as building partnerships with a variety of organizations to dramatically expand the visibility of the My Sports Dreams brand.

"I am really excited about this opportunity to focus my skills on a part of the sports market where the need is so widespread and where an impact can be felt almost immediately,” said Weiller. “Working with the pros is exciting and gratifying, but it’s also tremendously rewarding to be helping young people across the country be more active, healthy and participate in sports. We all have an interest in that mission.”

Established in 2003, My Sports Dreams, LLC is headquartered in Westchester County, New York. The company has provided fundraising and marketing services to over 20,000 college, high school and youth teams across the country. Through its new Reaching Our Goal brand, the company is now reaching out to student-run organizations in non-athletic fields including the performing arts, community service and academic research.

My Sports Dreams
Lou DiPietro
Jordan Kern, Partner
914-241-0204 x300