Underdog Partners Opens Events Division in Chicago, Names Hughes to Head Up Office

Shawn Hughes joins Underdog Partners as Director of Event Marketing for new Chicago office.

Wilton, CT, January 23, 2007 --(PR.com)-- Shawn Hughes, former account director for Momentum Worldwide, is now a member of the Underdog Partners’ team. Underdog Partners: Chicago will work on events for agency clients General Cigar Co., Swedish Match North America, and others.

Mr. Hughes has a distinguished record in the field of event marketing. Former clients with Momentum include Lowes, Crest, Amex, Office Max and Best Buy. Most recently he has worked as the director of U.S. Army motor sports. Mr. Hughes began working for Momentum in his hometown of Annapolis, Maryland, but five years ago moved to Chicago to help open an office there. “As a ‘consumer-centric’ agency, we’re always looking for ways to better understand and reach our client’s consumer,” stated Alex Hoffert, Chief Executive of Underdog Partners. “Shawn brings with him a discipline that is perfectly in-line with our approach, and we’re excited about bringing the brand experience directly to consumers through strategic event planning and effective activation.”

Back on the East Coast, the Wilton, Connecticut office continues to expand with Annabel Rhodeen joining the team as the Administrative Assistant. Ms. Rhodeen is a graduate of the University of Wisconsin—Madison. Her focus in art history led her to the Jill Hoy Art Gallery in Stonington, Maine where she was employed as Gallery Manager before coming to work at Underdog Partners.

Underdog Partners offers capabilities including branding and brand strategy development, advertising, sales promotion, direct marketing, customer marketing, event marketing, interactive development, and relationship marketing. The agency provides a truly integrated marketing solution for their Clients, whether their role is communications leader or partner in a multi-agency team.

Companies seeking “a brand’s best friend” should contact Underdog Partners today.

Alex Hoffert
Chief Executive
Phone: (203) 563-0210

Underdog Partners
Roy Barker
203 563-0211