Frisco, TX, November 19, 2010 --(PR.com
)-- Bridge Metrics, the leader in business social partnership platforms, has engaged The HMC Company to drive its market penetration business strategy and strategic communication efforts. The HMC Company specializes in business development and strategic communication. Its founder and CEO, Rowland Hanson, played a key role in the explosive growth of such global brands as Microsoft, Neutrogena, Validas, and most recently Zerona, a revolutionary medical device.
“Bridge Metrics redefines bi-directional communication and collaboration with our proprietary software-as-a-service platform,” said Grant Wynn, CEO and founder of Bridge Metrics. “We are revolutionizing channel sales and marketing with a sophisticated combination of technology and industry expertise that uniquely positioned us to gain the rapid market share with global enterprise companies in a little more than one year.” Bridge Metrics’ Channel Avenue platform is used by some of the largest enterprises, including Ingram Micro and Alcatel-Lucent.
“We are eager to work with HMC and Rowland’s team to help us continue our rapid market expansion and execute upcoming releases that we are developing to enhance our growing market demands,” said Grant Wynn, CEO and co-founder of Bridge Metrics. “The HMC Company’s expertise in the technology and internet marketing sectors compliments Bridge Metrics’ core of experience in the indirect sales channel.”
“Bridge Metrics Leadership team has created an enterprise collaboration platform that is creating new-found efficiencies and visibility into the full supply chain of sales and marketing transactions like no other company I have seen,” said Mr. Hanson. “The ability to coordinate and align the complex partnership associated in channel sales is unique and disruptive -- especially when you consider reportable, real-time ROI is at the fingertips of all participants.”
“I work with a lot of start-ups seeking a foothold in their market segment, and I believe in what Bridge Metrics is doing,” said Mr. Hanson. “I’m always looking to engage with businesses who share my passion for developing something truly new and that will have a major impact on how businesses conduct business and how people live their lives."
About Bridge Metrics: Bridge Metrics' mission is to help businesses and their partners forge stronger relationships. Its proprietary social partnership platform is the first of its kind to enable people to connect and collaborate with others across disparate companies in a secure environment. Bridge Metrics is a privately held company, headquartered in the Dallas area. Learn more at http://www.bridgemetrics.com or by calling 972.300.0058.