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Hampton Roads Taxis 'Go Pink' for Breast Cancer Awareness

Stand up against breast cancer simply by sitting down - in specially painted pink taxis

Norfolk, VA, November 19, 2010 --( For the entire month of October, Black and White Cabs of Virginia Beach, Black and White Cabs of Norfolk, Yellow Cab of Norfolk, Yellow Cab of Hampton and Yellow Cab of Newport News have all painted one of its vehicles pink, and will donate $1 from each fare toward the fight against breast cancer. There is no additional cost to passengers, and drivers are not allowed to accept donations.

“Every time a passenger rides in a pink taxi, from October 1 through October 31, the taxi companies will automatically donate $1 to the Tidewater Chapter of the Susan G. Komen Foundation,” said Frank Azzalina, spokesperson for the taxi companies.

“Every one of us has a story about someone we know with breast cancer, Azzalina says, “Yes we hope to raise money. But we also hope that people see the cabs and are spurred on to do something on their own, whether that be doing their own fundraiser, helping out a friend with breast cancer, or maybe even just making sure they get themselves checked.”

The idea of “going pink” is being spearheaded by the Taxicab, Limousine, and Paratransit Association (TLPA) an international association of for-hire vehicle owners representing 1,100 companies. Azzalina said over 100 taxi companies across the country will be participating.

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Frank Azzalina

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