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Service Consultant at Tonkinís Acura Dealership Wins National Award

Darrel Honigberg Places First in the National Acura Service Consultant Skills Competition.

Portland, OR, November 20, 2010 --( Darrel Honigberg, the Service Consultant at Ron Tonkin Acura, has won first place in the first annual National Acura Service Consultant Skills Competition, held by Acura Parts & Service Group.

The competition was created this year to recognize excellence in customer service and technical expertise across Acura’s national network of dealerships. There are more than 800 Acura service consultants across the country, in more than 270 Acura dealerships. In order to qualify for the national competition, Honigberg first competed at the dealer level, next at the district level, and then the zone level, which includes Ore., Wash., Idaho, Ariz. and Calif. He then qualified for the national competition in Ft. Lauderdale, Fla., where he won first place.

“This is a real accomplishment,” said Ron Tonkin, Founder of Ron Tonkin Family of Dealerships. “It speaks volumes about Darrel's commitment to service and represents the level of care we work hard to provide at all of our Tonkin locations.”

The competition was a simulated service drive, which is the process a service consultant goes through with a customer from start to finish, to test the consultant’s poise and level of expertise. The competition involved everything from greeting a customer, and learning what services the customer is seeking, to answering questions and responding to complaints.

“This is a good example of how highly trained and dedicated our team is,” said Jim Brown, General Manager of Ron Tonkin Acura. “This competition highlights how well they communicate with customers, anticipate a customer’s needs and then exceed that customer’s expectations.”

Darrel has been at the Acura store for over eight years.

About Ron Tonkin Dealerships
Ron Tonkin claims he was born with gas in his veins. Because of that passion the Tonkin family has been providing Portland families with cars and trucks for 50 years. Since Ron’s start in the car business in 1960 with one Chevy store, the Tonkin family now owns 15 auto dealerships and one exotic Italian motorcycle store, with a Fisker dealership on the way. Ron’s son, Ed Tonkin, also currently serves as the National Automobile Dealers Association’s Chairman, representing more than 18,000 of the country’s new-car and truck dealers. In addition, a new generation of Tonkins have joined the dealership, to carry on the family tradition.

Today, the Ron Tonkin Family of Dealerships is Oregon's 17th largest private employer and was voted "One of the Best 100 companies in Oregon to Work For.” Tonkin’s community efforts have been vast, and include work with The Make-a-Wish Foundation, The United Way and Metropolitan Family Service. For more information visit:

Contact Information
Tonkin Auto Group
Brittney Hatteberg

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