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Safa Rashtchy Joins Icanbuy’s Board of Directors

Renowned Internet Search Analyst Joins Mortgage Rate Comparison Shopping Start Up Icanbuy.

Santa Ana, CA, November 20, 2010 --( Icanbuy, the leading provider of mortgage rates comparison shopping website, today announced that Safa Rashtchy, former Managing Director at Piper Jaffray, was appointed to Icanbuy’ s Board of Directors.

“Safa has tremendous insight into what consumers are looking for on the internet. We are very excited to welcome him to Icanbuy’s board,” said Alex Aydin, Icanbuy’s CEO.

“I believe that Icanbuy's innovative technology can transform the way consumers shop for the lowest mortgage rates,” said Rashtchy. “I am very thrilled to serve on the board of such an exciting startup company,"

Safa Rashtchy is currently an angel investor and advisor, and sits on the boards of several start-ups. Safa was most recently a Managing Director, Senior Research Analyst focused on Internet media and marketing, and the Lead China analyst at Piper Jaffray and Company. He joined Piper Jaffray in 1997 and led the firm’s expansion efforts in the Internet industry and, most notably, in expansion to China.

Safa has published numerous research and industry reports on Online Advertising, Search, Chinese Internet market, and other segments of Internet Media and Technology. In 2007, Safa and his team published the ground breaking report on media and advertising, entitled, “The User Revolution – The New Advertising Ecosystem and the Rise of The Internet as a Mass Medium.”

Throughout his ten year tenure at Piper, Safa enjoyed top ranking and recognition from Wall Street, including three consecutive years of the prestigious Institutional Investor (II) ranking, as well as top rankings for stock picks and earnings estimates. In 2007, Safa was named the Investment Analyst of the Year and received the 2007 New Economy Award from iResearch in China. In 2002, Safa was named to The Wall Street Journal’s ” Best on the Street” analyst survey and was also a winner in Institutional Investor magazine’s “Home Run Hitters of 2001″ top stock pickers list. He has been on the advisory board of Search Engine Marketing Professional Organization (SEMPO) since 2004.

Prior to Piper, Safa held a number of industry positions. From 1992 to 1996, Safa was president of ColorWorks Graphics, the digital imaging company he founded in Boston. Prior to that, Safa worked in various technical and management capacities in computer graphics and engineering companies.

Safa holds a Master’s degree in business administration, summa cum laude, from Boston University and a Bachelor’s degree in engineering from Purdue University.

About ICanBuy
Based in Santa Ana, California, and in business since 2006 Icanbuy provides accurate, real-time mortgage loan rates comparison instantly to consumers based on their unique financial and credit profiles. Icanbuy’ s disruptive technology platform was developed to cut through the confusion of the mortgage market to inform and empower homebuyers to make sound financial decisions and find lowest mortgage rates. Unlike traditional mortgage comparison sites that simply capture consumers information without providing any mortgage rates information Icanbuy provides the consumer with in depth loan and rate information and allows the consumer to compare lenders and loan products and to select the lenders they want to work with.

Learn more at .

Contact Information
Dennis Chen
(949) 428-2144

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