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Dfw Ama Presents, "When Bad Things Happen to Good Companies"

Join the DFW AMA and Listen to a National Expert Give Advice on Crisis Communicaiton and How to Deal with Its New Realities.

Dallas, TX, November 21, 2010 --( The Dallas Fort Worth American Marketing Association (DFW AMA), in partnership with the organization’s Non-Profit SIG, will host a seminar called “When Bad Things Happen to Good Companies” on Friday Dec. 3, 2010 at the Center for Community Cooperation in Dallas, Texas. Lisa LeMaster, President of LeMaster Group, will give advice on dealing with new realities of crisis communications, and she will tell stories and show video depicting both positive and negative examples of company crisis.

LeMaster is a national expert on crisis communications. She has helped a myriad of companies and causes as they steer through incredible challenges. The challenges involve issues such as: Chapter 11 filings, CEO firings, executives caught doing things they should not be doing including lies about their background, women in locker rooms, scandals in collegiate football programs, layoffs, raids to pickup illegal aliens employed at the company, airline crashes, plunges in stock value, theft from a non-profit’s operating fund, sexual abuse in a church or organization and many others.

DFW AMA Non-Profit SIG Details:

When: 11:30 AM to 1:00 PM, Friday, December 3rd
Where: Center for Community Cooperation: 2900 Live Oak, Dallas, Texas
Cost: Pre-registered before 9 pm, December 2nd: Members $20, Non-Members $30, Student Members $10; After 9 pm December 2nd & at the door: Members $30, Non-Members $40, Student Members $10

The LeMaster Group is a communications firm that specializes in issue and strategy consulting, crisis communications and spokesperson training. LeMaster is considered a specialist in developing communication strategies. Her work has been cited by the Wall Street Journal, New York Times, USA Today, Dallas Morning News, Fort Worth Star-Telegram and numerous other organizations.

About the DFW AMA:
The DFW American Marketing Association (DFW AMA) is the number one resource for marketing professionals and students in the Dallas Fort Worth Metroplex with over 600 members. The DFW AMA offers more than 60 informative and educational events annually in Dallas and Fort Worth, with nine Special Interest Groups (SIGs) focusing on specific marketing areas (Healthcare, Multi-Cultural Marketing, Non-Profit, Small/Medium Business and Telecom) or practices (Branding, Marketing Research, New Media, etc.). The Chapter also offers a Professional Development SIG and a Mentor Program to help strengthen the skills and effectiveness of marketing professionals in transition. Recent keynote speakers include: Radio Shack, Mary Kay, Kimberly-Clark, Kodak, Chevrolet, The Container Store, Fossil, Southwest Airlines, JC Penney, Fluor and La Quinta Hotels and Inns. For more information, go to:

About the AMA:
The American Marketing Association, one of the largest professional associations for marketers, has more than 30,000 members worldwide in every area of marketing. For over six decades, the AMA has been the leading source for information, knowledge sharing and development in the marketing profession. For more information, visit the AMA’s website at

Contact Information
DFW American Marketing Association
Melyssa Prince

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