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Drivestream Hosts Webinar on Evolving Trends in Business Intelligence

A webinar presentation by Drivestream Inc on evolving and latest trends in Business Intelligence including social media analytics, collaborative decision making, scenario modeling etc and how organizations can leverage it to shape their businesses

Sterling, WA, November 25, 2010 --( Drivestream Inc will provide the webinar presentation on evolving and latest trends in Business Intelligence. Webinar title is 'Who moved by BI?'. Ravi Natarajan, Executive Vice president, Information Management, Drivestream Inc and Arvind Purushothaman, Vice president, Information Management will be presenting the webinar.

The discussion will focus on how organizations can achieve targeted marketing by understanding customer sentiments and take remedial action in responses to humongous amount of unstructured information inflow through various sources including emails, text messages, blogs etc, by tracking social networking and media sites with the help of sophisticated algorithms and event based pattern recognition within their automated decision engines. Also, how data mining, predictive analytics and social media analysis can be used to identify past trends to predict more accurate future opportunities.

One hour discussion on Business Intelligence will be delivered in the form of following power modules
· Evolving trends in the world of BI
· Impact on your organization
· Preparing your organization
· Immediate steps

The world of business intelligence is changing fast to be more inclusive and pervasive. BI adoption rates will grow many fold and BI applications will become mainstream and sophisticated with more people using information to perform their daily duties. BI will be embedded in the day-to-day business processes (e.g. real-time pricing) and strategic decision making (e.g. acquisition of companies). This webinar presentation aims at helping organization to navigate through trends and get ready for next generation.

Webinar will be presented on 1st December 2010 between 11 a.m and 12 p.m EST. The following link can be used to register for the webinar

About Presenters

Ravi Natarajan -

Mr. Natarajan is a Managing Consultant and Executive Vice President at Drivestream. He has more than 11 years of experience in the Data Warehousing and Information Management disciplines. He has been a consultant managing several successful Warehouse implementations at several of the fortune 100 companies. A self-proclaimed researcher and academic with heavy industry experience, he is the quintessential architect. He is constantly on the lookout for new ideas and technologies. Mr. Natarajan has extensive industry experience and expertise in several areas of Information Management including Data Integration Architecture, Design and Delivery, Data Quality and Data Profiling, Data Architecture, Data Governance.

Arvind Purushothaman -
Mr.Purushothaman has 14 years of experience primarily in Data Warehousing and Business Intelligence. He has implemented several DW and BI projects using a global delivery model. He is interested in identifying new ways to use data in everyday business processes.

Contact Information
Drivestream Inc
Arun Kailasam

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