Toronto, Canada, November 27, 2010 --(PR.com
)-- Number one Internet Franchise WSI, is always on top of the ball and now is already taking advantage of Google’s new ‘Place Search’ feature which is a concept that changes the online marketing game for local businesses.
This new kind of local search organizes information around specific locations making it easier for users to compare places and decide where to go. With the Place Search feature, a local Google search now returns a display that positions a localized map along the right-hand side above the pay-per-click ads (which scrolls down as the user scrolls down) and up to 7 local business listings taking up a fair portion of the “above fold” real estate, thus pushing organic listings down the page.
Ron McArthur, president of WSI, says, “It appears that Google Place Search displays results in such a way that localized information is much more prominent on the page, pushing general content down. In addition, online reviews and ratings now have more prominence, appearing alongside the business listings, making online brand credibility and brand reputation management critical for businesses that appear in a local search result.”
Experts believe that Google’s launch of their Place Search feature is another step toward becoming an online version of the Yellow Pages. This places strong emphasis on businesses to re-examine their existing digital marketing strategy and make enhancements in light of Google’s changes.
Elizabeth Monaghan Vice President of Marketing says, “WSI is always standing at the front of the digital pack and always aware of new changes as they are never ending. When a change comes up as significant as this, WSI knows it must take advantage of it and then make it part of our overall package that helps promotes businesses that we look after. Most importantly we will educate new business owners and entrepreneurs looking to be apart of our franchise family. The best way we can do that is through our monthly free webinars.”
For even more material about WSI and the chance to be apart of the monthly free webinars, please call Elizabeth Monaghan @ 416-418-8751 or at firstname.lastname@example.org
About WSI – we simplify the Internet:
WSI is the world’s #1 franchise offering internet marketing services to suit the needs of several sectors, by using innovative Internet technologies and advanced internet marketing strategies, businesses can have a WSI Internet Marketing System designed to their personal needs to boost their Internet existence and productivity to new levels. WSI has been ranked the #1 Internet Services Franchise in Entrepreneur Magazine’s Franchise 500 listing for 10 years in a row. Entrepreneur Magazine also ranks WSI at #13 among the Top Home Based Franchises and #49 in America’s Top Global Franchises.