20 Years of Free Coffee – White Cloud Coffee Celebrates 20th Anniversary

Boise, ID, December 02, 2010 --(PR.com)-- White Cloud Coffee is proud to announce their 20th Anniversary. Founder Jerome Eberharter noted “What better way to celebrate and thank our wonderful customers than to give away 20 years of free coffee”?

Just over 20 years ago, Jerome Eberharter, Founder of White Cloud Coffee, walked out of the banking world doors, pulled out a pair of scissors and literally cut off his tie. Glad to be leaving the corporate life behind, he decided to start a coffee roasting company. “Here we are, 20 years later, roasting the world’s finest coffee and sharing it with the world – and its still fun,” he says.

Known as the “little engine that could” White Cloud Coffee competes against
much larger coffee giants every day. “Of all the lessons I’ve learned in building businesses, it’s ok to be scared, what’s important is to move ahead anyway,” Eberharter continued.

Eberharter continued “Recently, we put the finishing touches on a new, luxuriously smooth coffee blend and are asking our customers to help name it.” They can request a free sample of the “Name that Joe” blend at their webpage www.whitecloudcoffee.com.

Eberharter got his coffee start at the Allegro Espresso café in Seattle in the early- 80s. There he saw the ‘coffee experience’, people sharing the joy of enjoying coffee together. After moving to Boise, he noticed there was no specialty coffee available. He started White Cloud Coffee in his garage and delivered it to local customers in his 1971 VW squareback.

Eberharter is also a co-founder of Moxie Java. His most recent startup is LifeFoods, The Fundraising Company. He also started ride2read.org, bringing motorcyclists together to help support child and adult literacy and help the funding for Idaho’s small libraries.

“A cup of coffee brings people together for conversation, story telling and enjoyment. This is what inspired me and has given me the most joy in building White Cloud Coffee over the last 20 years” Eberharter said.

White Cloud Coffee
Jerome Eberharter