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DFW AMA Helps Marketers Craft Personal Branding Stories

DFW AMA’s Professional Development SIG and Chris Westfall will show area professionals how to land a job in the current economy.

Dallas, TX, December 08, 2010 --( On Friday, Dec. 17 Chris Westfall will present “Career Management Strategies” at the Dallas Fort Worth American Marketing Association’s (DFW AMA) Professional Development Special Interest Group (SIG) meeting at 11:30 a.m. at Clampitt Creative Center in Dallas, Texas.

Westfall will speak to professionals on how to use techniques to capture interviewers’ attention in the interviewing process. This session will focus on interview techniques, tips to improve resumes and generate interest, and the hiring executive’s perspective. Westfall will provide ideas and insights from his experience as a professional development coach.

Westfall will also speak about using a professional story to help the hiring process run smoother and faster. Attendees will leave learning the keys to a successful interview and an eye-catching resume.

More information can be found on the DFW AMA website at

DFW AMA SIG Event Details:
When: 11:30 AM to 1 PM, Friday, December 17
Where: Clampitt Creative Center, 9207 Ambassador Row, Dallas, Texas 75247
Cost: Pre-registered before December 16: Members $15, Non-Members $25, Student Members $10; After December 16: Members $30, Non-Members $40, Student Members $10

About the DFW AMA:
The DFW American Marketing Association (DFW AMA) is the number one resource for marketing professionals and students in the Dallas Fort Worth Metroplex with over 600 members. The DFW AMA offers more than 60 informative and educational events annually in Dallas and Fort Worth, with nine Special Interest Groups (SIGs) focusing on specific marketing areas (Healthcare, Multi-Cultural Marketing, Non-Profit, Small/Medium Business and Telecom) or practices (Branding, Marketing Research, New Media, etc.). The Chapter also offers a Professional Development SIG and a Mentor Program to help strengthen the skills and effectiveness of marketing professionals in transition. Recent keynote speakers include: Radio Shack, Mary Kay, Kimberly-Clark, Kodak, Chevrolet, The Container Store, Fossil, Southwest Airlines, JC Penney, Fluor and La Quinta Hotels and Inns. For more information, go to:

About the AMA:
The American Marketing Association, one of the largest professional associations for marketers, has more than 30,000 members worldwide in every area of marketing. For over six decades, the AMA has been the leading source for information, knowledge sharing and development in the marketing profession. For more information on the American Marketing Association, visit the AMAʼs website at

Contact Information
DFW American Marketing Association
Katy Kiger

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