New Newspapers in Education Tool for Circulation Improvement
VVC Global Network releases their AGE News Power Pack to empower newspapers in their NIE initiatives. They use a different approach from those traditionally used by newspapers around the world to target fresh non customers and customers for their papers.
Alan Foo, the owner, said, "There are growing concerns among newspapers on the declining circulation mainly due to the fact that young readers are preferring online news to newsprint."
The company intends to leverage on the need for a faster and easier way to achieve excellence among students through the use of newspaper sponsored educational contents to achieve higher circulation figures."
Alan said, "NIE, or newspapers in Education, is not new. It is the approach that is different. Instead of printing educational contents in their newspapers, which take up a lot of pages, newspapers will sponsor multimedia homework and contents for the students."
He added, "These contents will somehow be linked to the newsprints to ensure that users will have to buy the newspapers for reference and so on. This is more effective because of cost savings and intuitiveness of using the contents which are not just another similar copies of their normal school textbooks.
"Newspapers will also know the effectiveness of the campaign almost immediately with fresh customers who had never bought their papers. This is in contrast to print contents in their papers read by existing customers. The latter hardly helps circulation at all besides increasing the cost of production by using up valuable space in their papers."
The new approach is now opened for all newspapers in the world through their web site at www.paperlesshomework.com
This approach may also be used by online portals who want to get their clients to regularly log in to their sites.
Initially only a limited number of newspapers willbe accepted for collaboration.
Alan Foo Ho Kok
VVC Global Network
Less younger readers...
Shift in readership to the web...
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