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New Newspapers in Education Tool for Circulation Improvement


VVC Global Network releases their AGE News Power Pack to empower newspapers in their NIE initiatives. They use a different approach from those traditionally used by newspapers around the world to target fresh non customers and customers for their papers.

Kuala Lumpur, Malaysia, January 29, 2007 --(PR.com)-- VVC Global Network, an educational software company in Kuala Lumpur, announced the "AGE news power pack" to help newspapers to regain their declining readerships among the young. This initiative is part of their on going campaign through their site at www.paperlesshomework.com (or www.foohokok.com) to empower teachers through paperless homework for a greener world.

Alan Foo, the owner, said, "There are growing concerns among newspapers on the declining circulation mainly due to the fact that young readers are preferring online news to newsprint."

The company intends to leverage on the need for a faster and easier way to achieve excellence among students through the use of newspaper sponsored educational contents to achieve higher circulation figures."

Alan said, "NIE, or newspapers in Education, is not new. It is the approach that is different. Instead of printing educational contents in their newspapers, which take up a lot of pages, newspapers will sponsor multimedia homework and contents for the students."

He added, "These contents will somehow be linked to the newsprints to ensure that users will have to buy the newspapers for reference and so on. This is more effective because of cost savings and intuitiveness of using the contents which are not just another similar copies of their normal school textbooks.

"Newspapers will also know the effectiveness of the campaign almost immediately with fresh customers who had never bought their papers. This is in contrast to print contents in their papers read by existing customers. The latter hardly helps circulation at all besides increasing the cost of production by using up valuable space in their papers."

The new approach is now opened for all newspapers in the world through their web site at www.paperlesshomework.com 

This approach may also be used by online portals who want to get their clients to regularly log in to their sites.

Initially only a limited number of newspapers willbe accepted for collaboration.

Submitted by
Alan Foo Ho Kok
VVC Global Network
email: alan@foohokok.com
web :www.foohokok.com

references:
Less younger readers...
http://www.editorsweblog.org/print_newspapers//2007/01/
forget_young_readers_give_moms_a_try.php#more

Shift in readership to the web...
http://www.naa.org/sitecore/content/Home/PRESSTIME.aspx

###
Contact Information
VVC Global Network
Alan Foo
60 0193754266, 60 0379809901
Contact
www.paperlesshomework.com
5-2 Jalan 2/137B
Off Old Klang Road
58000 Kuala Lumpur
Malaysia

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