Launches New Daily Deal Site in Miami Targeting the Local US Hispanic Market

Miami’s new daily deal site,, announces its arrival to the local internet-based community offering businesses and consumers an alternative to how they buy sell and give back.

Miami, FL, December 14, 2010 --( As a new form of advertising emerges, a new US Hispanic daily deal site launches and promises its “flock” (a colloquial reference to large number of people) a great deal every day. As a new form of advertising emerges, the consumer is offered an amazing deal on local products and services that are only available for 24 hours at (myCotorra: a colloquial Hispanic reference to someone who repeats and spreads the word, as in word of mouth marketing). plans to take the daily deal experience to a new level by offering their “flock” deals in their very own back yard, and offering them a platform where they can give back to their community while also getting a “good deal.” promises that it knows their audience and what they want. With their Hispanic flair, deals will be relevant and exciting and this is what will make them different and successful. “Too many competitor daily deal site deals are spread out over the city and the deals become not relevant to the consumer,” says Alice Roque, Sales and Marketing Manager for MyCotorra. “MyCotorra’s target, the local, Hispanic influenced, community minded and family oriented consumer is different than the average on-line daily deal consumer and therefore has different interests. Instead of a limousine rental for a night out on the town, will offer a limo deal for a daughters 15’s (“quinices: colloquial term for a Hispanic girl’s coming of age party”).

The model is a win-win for everyone involved. The local merchant are finding a new, innovative and lucrative way to market their products and services to thousands of local’s in the community every day . With no risk or upfront cost to them, gives them 24 hours to advertise themselves while offering an amazing deal on a product or service to get people in the door. “These buyers are locals who might not otherwise try something but at a great deal, they will try something new and possibly become a life-long customer to a local business”, says Alice.

With its charity component,, a Miami based, Hispanic and female owned company, gives away $1 for every deal, every month, to a local charity nominated by its “flock.” “Our charity component is very exciting because it allows our subscribers to get a great deal and the opportunity to nominate their favorite local charity while giving them a platform where thousands will learn about their cause,” says Roque.

Rosie DeRosa